In the psychology of color

Color psychology

Color psychology is the study of color as a factor in human behavior. This includes very diverse studies, ranging from quantifying individual color preference to investigating the relationship between shirt color and match outcome in English football....

, color preferences are the tendency for an individual or a group to prefer some color

Color

Color or colour is the visual perceptual property corresponding in humans to the categories called red, green, blue and others. Color derives from the spectrum of light interacting in the eye with the spectral sensitivities of the light receptors...

s over others, including a favorite color.

Introduction

In general, people have a connection with certain colors due to their experiences with objects of those colors. A person who has positive experiences with a favorite purple stuffed animal as a kid will generally like the color purple even later into life. This works in a negative manner as well. In a study with Berkley students, they found that students with school spirit's favorite colors were blue and gold (their school's colors). They also found that they did not like the colors red and white, which are the colors of their Stanford rivals. From a recent study, they discussed that associative learning is the process when an individual develops a color preference. In different countries, color preference varies. In China, red indicates luck, while in Nigeria and Germany it means the exact opposite.

Children's color preferences

The age when infants begin showing a preference for color is at about 12 weeks old. Generally, children prefer the colors red and blue, and cool colors are prefered over warm colors. Purple is the color favored more by girls than by boys. Color perception of children 3-5 years of age is an indicator of their developmental stage. Color preferences tend to change as people age. Hue, value, and saturation are the three main components of a color.

See also

• Car color popularity
  Car colour popularity
  Car colour popularity refers to the popularity of car colours.-Most popular colours in 2006:The most popular car colours in for the year ending 2006 were as follows.-Proposed reasons:...
  
  
• Color psychology
  Color psychology
  Color psychology is the study of color as a factor in human behavior. This includes very diverse studies, ranging from quantifying individual color preference to investigating the relationship between shirt color and match outcome in English football....
  
  
• Color theory
  Color theory
  In the visual arts, color theory is a body of practical guidance to color mixing and the visual impacts of specific color combinations. Although color theory principles first appeared in the writings of Leone Battista Alberti and the notebooks of Leonardo da Vinci , a tradition of "colory theory"...
  
  
• Color vision
  Color vision
  Color vision is the capacity of an organism or machine to distinguish objects based on the wavelengths of the light they reflect, emit, or transmit...
  
  
• Lüscher color test
  Lüscher color test
  The Lüscher color test is a psychological test invented by Dr. Max Lüscher in Basel, Switzerland.Max Lüscher believed that sensory perception of color is objective and universally shared by all, but that color preferences are subjective, and that this distinction allows subjective states to be...