Cole Cold
Encyclopedia
Cole Cold is a line of soft drink
s produced by S. M. Jaleel and Company
in Trinidad and Tobago
. It is available in Banana, Diet Banana, Pear, Pineapple, Ginger Beer, Grape, Kola Champagne, Diet Kola Champagne, Orange, Diet Orange, Cream Soda, Green Crush and Club Soda flavors.
The Cole Cold line was launched in 1981 to replace the company's traditional Red Spot brand. In 18 months following the launch, S. M. Jaleel was able to go from a 1% to a 30% market share
.
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
s produced by S. M. Jaleel and Company
S. M. Jaleel and Company
SM Jaleel & Company Limited, affectionately known as SMJ, is one of the oldest and largest manufacturers of non alcoholic drinks in the English speaking Caribbean...
in Trinidad and Tobago
Trinidad and Tobago
Trinidad and Tobago officially the Republic of Trinidad and Tobago is an archipelagic state in the southern Caribbean, lying just off the coast of northeastern Venezuela and south of Grenada in the Lesser Antilles...
. It is available in Banana, Diet Banana, Pear, Pineapple, Ginger Beer, Grape, Kola Champagne, Diet Kola Champagne, Orange, Diet Orange, Cream Soda, Green Crush and Club Soda flavors.
The Cole Cold line was launched in 1981 to replace the company's traditional Red Spot brand. In 18 months following the launch, S. M. Jaleel was able to go from a 1% to a 30% market share
Market share
Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...
.
External links
- Cole Cold on the S. M. Jaleel corporate website.