Codral
Encyclopedia
Codral is a brand name of cold
and flu
medication manufactured by Johnson & Johnson
and sold primarily in Australia
& New Zealand
. Codral is the highest-selling cold and flu medication in Australia.
Codral was originally an analgesic brand manufactured by Burrows Welcome (Codral Tablets & Codral Forte Tablets), with the cold and flu products serving as a line extension, however, the analgesic brand slowly lost its popularity, leaving only the cold and flu products on the market.
Codral products include Codral Original Formula, containing pseudoephedrine
, and Codral New Formula, which substitutes phenylephrine
for pseudoephedrine. As pseudoephedrine is a chemical precursor to methamphetamine
, Codral Original Formula is a Pharmacist Only Medicine, therefore it must be kept behind the counter and sold to the public with a pharmacist directly involved in the transaction. However, doubts have been raised as to the effectiveness of Phenylephrine as a replacement decongestant, with two studies published in 2009 unable to distinguish between the effects of phenylephrine and a placebo.
Codral's slogan
Soldier On is an enduring feature of its advertisements, but as the medication allows cold sufferers to mask their symptoms, it is also associated with presenteeism
, in the sense of showing up to work with a contagious illness, instead of taking sick leave.
Common cold
The common cold is a viral infectious disease of the upper respiratory system, caused primarily by rhinoviruses and coronaviruses. Common symptoms include a cough, sore throat, runny nose, and fever...
and flu
Influenza
Influenza, commonly referred to as the flu, is an infectious disease caused by RNA viruses of the family Orthomyxoviridae , that affects birds and mammals...
medication manufactured by Johnson & Johnson
Johnson & Johnson
Johnson & Johnson is an American multinational pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500....
and sold primarily in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
& New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
. Codral is the highest-selling cold and flu medication in Australia.
Codral was originally an analgesic brand manufactured by Burrows Welcome (Codral Tablets & Codral Forte Tablets), with the cold and flu products serving as a line extension, however, the analgesic brand slowly lost its popularity, leaving only the cold and flu products on the market.
Codral products include Codral Original Formula, containing pseudoephedrine
Pseudoephedrine
Pseudoephedrine is a sympathomimetic drug of the phenethylamine and amphetamine chemical classes. It is used as a nasal/sinus decongestant and stimulant, or as a wakefulness-promoting agent....
, and Codral New Formula, which substitutes phenylephrine
Phenylephrine
Phenylephrine is a selective α1-adrenergic receptor agonist used primarily as a decongestant, as an agent to dilate the pupil, and to increase blood pressure...
for pseudoephedrine. As pseudoephedrine is a chemical precursor to methamphetamine
Methamphetamine
Methamphetamine is a psychostimulant of the phenethylamine and amphetamine class of psychoactive drugs...
, Codral Original Formula is a Pharmacist Only Medicine, therefore it must be kept behind the counter and sold to the public with a pharmacist directly involved in the transaction. However, doubts have been raised as to the effectiveness of Phenylephrine as a replacement decongestant, with two studies published in 2009 unable to distinguish between the effects of phenylephrine and a placebo.
Codral's slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
Soldier On is an enduring feature of its advertisements, but as the medication allows cold sufferers to mask their symptoms, it is also associated with presenteeism
Presenteeism
Presenteeism is the act of attending work while sick. A topic that is at times considered its opposite, absenteeism, has historically received extensive attention in the management sciences, but presenteeism has only recently found a place in the research literature...
, in the sense of showing up to work with a contagious illness, instead of taking sick leave.