Club Libby Lu
Encyclopedia
Club Libby Lu was an experiential/experience-based retailer for preteen girls ages five through twelve. Founded by Mary Drolet, a former executive at Claire's
and Montgomery Ward
, in August 2000, the store chain operated 98 stores in 28 states in the United States
before closing in early 2009.
Club Libby Lu was an interactive children's retail environment that encouraged celebrating being a girl. The popular chain was created by Mary Drolet. An experience at Club Libby always began with a wish. At the front of every door was a "fairy," who would grant the wishes of people of all ages, by sprinkling fairy dust onto guests as they walked into the store. On a typical day, girls of all ages sat in front of hot pink, heart shaped mirrors and were transformed into rock stars, princesses, and favorite celebrities including Hannah Montana
and Sharpay from Disney's "High School Musical
." A makeover cost between $25-$60, depending on the package of choice, and included a full up-do, nails, and makeup. In addition to playing dress up for the day, Club Libby Lu VIP's (Very Important Princesses), were guided by their Club Counselors over to various stations including a "potion bar" where a VIP could make her own lotion, perfume, fairy dust, or lip gloss, and a Pooch Parlor, where the guest could adopt an animal of their choice. At the end of every experience, each VIP was encouraged to join the free club, and was given a friendship inspired bracelet. In early November 2008, parent company Saks Incorporated
announced that due to the dismal state of the economy they would be closing all 98 locations, which included the popular stores located in Myrtle Beach, Downtown Disney at Disneyland, California, and Times Square in New York. Stores closed their doors January 31, 2009. Club Libby Lu's corporate office "The Wish Factory" was closed May 2009.
Claire's
Claire's is a retailer of accessories and jewelry to girls and young women. Claire's has over 3,000 locations worldwide: their stores are in 95% of all U.S. shopping malls, and in 33 countries...
and Montgomery Ward
Montgomery Ward
Montgomery Ward is an online retailer that carries the same name as the former American department store chain, founded as the world's #1 mail order business in 1872 by Aaron Montgomery Ward, and which went out of business in 2001...
, in August 2000, the store chain operated 98 stores in 28 states in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
before closing in early 2009.
Club Libby Lu was an interactive children's retail environment that encouraged celebrating being a girl. The popular chain was created by Mary Drolet. An experience at Club Libby always began with a wish. At the front of every door was a "fairy," who would grant the wishes of people of all ages, by sprinkling fairy dust onto guests as they walked into the store. On a typical day, girls of all ages sat in front of hot pink, heart shaped mirrors and were transformed into rock stars, princesses, and favorite celebrities including Hannah Montana
Hannah Montana
Hannah Montana is an American television series, which debuted on March 24, 2006 on the Disney Channel. The series focuses on a girl who lives a double life as an average teenage school girl named Miley Stewart by day and a famous pop singer named Hannah Montana by night, concealing her real...
and Sharpay from Disney's "High School Musical
High School Musical
High School Musical is a 2006 American television film, first in the High School Musical film franchise. Upon its release on January 20, 2006, it became the most successful film that Disney Channel Original Movie ever produced, with a television sequel High School Musical 2 released in 2007 and...
." A makeover cost between $25-$60, depending on the package of choice, and included a full up-do, nails, and makeup. In addition to playing dress up for the day, Club Libby Lu VIP's (Very Important Princesses), were guided by their Club Counselors over to various stations including a "potion bar" where a VIP could make her own lotion, perfume, fairy dust, or lip gloss, and a Pooch Parlor, where the guest could adopt an animal of their choice. At the end of every experience, each VIP was encouraged to join the free club, and was given a friendship inspired bracelet. In early November 2008, parent company Saks Incorporated
Saks Incorporated
Saks Incorporated , founded in Birmingham, Alabama in 1998, is headquartered in New York City, New York, and is a Fortune 1000 operator of high-end department stores in the United States under the nameplate Saks Fifth Avenue. Saks evolved from Proffitt's Inc. after Proffitt's changed its name in...
announced that due to the dismal state of the economy they would be closing all 98 locations, which included the popular stores located in Myrtle Beach, Downtown Disney at Disneyland, California, and Times Square in New York. Stores closed their doors January 31, 2009. Club Libby Lu's corporate office "The Wish Factory" was closed May 2009.