Clorets
Encyclopedia
Clorets is a line of chewing gum
Chewing gum
Chewing gum is a type of gum traditionally made of chicle, a natural latex product, or synthetic rubber known as polyisobutylene. For economical and quality reasons, many modern chewing gums use rubber instead of chicle...

 and mint
Mint (candy)
A mint is a candy characterized by the presence of mint flavoring or real mint oil, whether it be peppermint oil, spearmint oil, or another natural or artificial source...

s made by Cadbury Adams. It was introduced in 1951. Clorets gum and candy generally contains the chlorophyll
Chlorophyll
Chlorophyll is a green pigment found in almost all plants, algae, and cyanobacteria. Its name is derived from the Greek words χλωρος, chloros and φύλλον, phyllon . Chlorophyll is an extremely important biomolecule, critical in photosynthesis, which allows plants to obtain energy from light...

 substance which acts as an active ingredient to eliminate mouth odors
Halitosis
Halitosis is a term used to describe noticeably unpleasant odors exhaled in breathing. Halitosis is estimated to be the third most frequent reason for seeking dental aid, following tooth decay and periodontal disease.- General :...

. Clorets was originally owned by The Warner-Lambert Company under its Adams division until Pfizer
Pfizer
Pfizer, Inc. is an American multinational pharmaceutical corporation. The company is based in New York City, New York with its research headquarters in Groton, Connecticut, United States...

 took over in 2000. The Adams division was sold to Cadbury-Schweppes in 2003, which is now known as Cadbury Adams.

Clorets is currently a global brand of gum and mints positioned as a breath freshener. It is widely available in South America, the Middle East and South East Asia. The largest markets for Clorets are in Mexico, Thailand, Egypt and Japan.

Packaging and flavour varieties

Packaging sizes
  • Gum in 2s carton
  • Gum in 12s carton
  • Small mints (in a pack of 50)
  • Candy-style mints (in a pack of 6)
  • Tablet mints (in a pack of 35)

Flavours
  • Original/Cool Mint
  • Arctic/Ocean Mint
  • Orange Mint
  • Dark Secret Mint (Thailand)
  • Cinnamon (Japan)
  • Cool Berry Mint

Clorets Infinity
  • Peppermint
  • Spearmint
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