Clicktale
Encyclopedia
ClickTale is an Internet company
founded in 2006, that provides Customer Experience Analytics
and Web Analytics
services. As of February 2009, ClickTale had over 20,000 users and its revenue was estimated at over $1.2M per annum. Although today ClickTale claims to have more than 50,000 users, it is unknown what its revenue may be as the company has not publicly announced any financial data.
and provides a full video playback option for each individual visitor's session. In addition, it uses meta statistics
to create visual heatmaps and behavioural reports, as well as conversion analytics and traditional web statistics
.
In addition, ClickTale offers full integration with a wide variety of web standards, including HTTPS
, PHP
, Wordpress
, Drupal
and Ruby on Rails
as well as many others, and also offers product integration with companies like Omniture
and Silverpop.
ClickTale runs both an affiliate
and partnership program, allowing resellers and digital agencies to sell the product themselves for a share of the revenue.
Internet company
Internet company may refer to:*Internet service provider, a company whose main activity is providing Internet access to customers*Dot-com company, a company which does most of its business on the Internet....
founded in 2006, that provides Customer Experience Analytics
Customer experience
Customer experience is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy...
and Web Analytics
Web analytics
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage....
services. As of February 2009, ClickTale had over 20,000 users and its revenue was estimated at over $1.2M per annum. Although today ClickTale claims to have more than 50,000 users, it is unknown what its revenue may be as the company has not publicly announced any financial data.
Technology
Unlike traditional web analytics, ClickTale's analytics service is qualitativeQualitative research
Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such...
and provides a full video playback option for each individual visitor's session. In addition, it uses meta statistics
Metadata
The term metadata is an ambiguous term which is used for two fundamentally different concepts . Although the expression "data about data" is often used, it does not apply to both in the same way. Structural metadata, the design and specification of data structures, cannot be about data, because at...
to create visual heatmaps and behavioural reports, as well as conversion analytics and traditional web statistics
Statistics
Statistics is the study of the collection, organization, analysis, and interpretation of data. It deals with all aspects of this, including the planning of data collection in terms of the design of surveys and experiments....
.
Products
ClickTale's analytics suite consists of three main parts:- Video playback of individual visitor sessions.
- Heatmaps, including:
- Scroll Heatmaps - showing how far down the page visitors scroll (useful for finding and optimizing the foldAbove the fold"Above the fold" is a graphic design concept that refers to the location of an important news story or a visually appealing photograph on the upper half of the front page of a newspaper, or in case of webpages, the part of a page that's visible without scrolling. Most papers are delivered and...
of a page). - Attention Heatmaps - showing where on the page the visitor shows the most attention.
- Click Heatmaps - showing where the visitors click on the page, results in the most "traditional" web heatmap.
- Mouse Move Heatmaps - used for conducting accurate eye trackingEye trackingEye tracking is the process of measuring either the point of gaze or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eye trackers are used in research on the visual system, in psychology, in cognitive linguistics and in product...
on a massive scale.
- Scroll Heatmaps - showing how far down the page visitors scroll (useful for finding and optimizing the fold
- Conversion Analytics, including:
- Form Analytics - showing where visitors drop out of online forms, which form fields take too long to fill, which are most frequently left blank and cause which website visitors to leave.
- Conversion Funnels - showing where customers convert and where they leave the conversion process.
- Link Analytics - showing how visitors respond to and interact with hyperlinks.
In addition, ClickTale offers full integration with a wide variety of web standards, including HTTPS
Https
Hypertext Transfer Protocol Secure is a combination of the Hypertext Transfer Protocol with SSL/TLS protocol to provide encrypted communication and secure identification of a network web server...
, PHP
PHP
PHP is a general-purpose server-side scripting language originally designed for web development to produce dynamic web pages. For this purpose, PHP code is embedded into the HTML source document and interpreted by a web server with a PHP processor module, which generates the web page document...
, Wordpress
WordPress
WordPress is a free and open source blogging tool and publishing platform powered by PHP and MySQL. It is often customized into a content management system . It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internet's "top 1...
, Drupal
Drupal
Drupal is a free and open-source content management system and content management framework written in PHP and distributed under the GNU General Public License. It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and...
and Ruby on Rails
Ruby on Rails
Ruby on Rails, often shortened to Rails or RoR, is an open source web application framework for the Ruby programming language.-History:...
as well as many others, and also offers product integration with companies like Omniture
Omniture
Omniture is an online marketing and web analytics business unit owned by Adobe Systems. The Omniture Business Unit is based in Orem, Utah, with offices worldwide. It serves customers in 75 countries worldwide.- History :...
and Silverpop.
Pricing
Clicktale offers two levels of pricing:- ClickTale Online - for Small and medium businesses. ClickTale uses a freemiumFreemiumFreemium is a business model that works by offering a product or service free of charge while charging a premium for advanced features, functionality, or related products and services...
pricing model, offering a limited free plan and three tiers of paid plans starting from $99 a month. - ClickTale Enterprise - for enterpriseBusinessA business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...
customers. ClickTale offers custom-made solutions to companies with more than 1,000,000 pageviews per month, although it is not publicly known how much these plans cost.
ClickTale runs both an affiliate
Affiliate marketing
Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts...
and partnership program, allowing resellers and digital agencies to sell the product themselves for a share of the revenue.
See also
- Web analyticsWeb analyticsWeb analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage....
- Landing page optimizationLanding page optimizationLanding page optimization is one part of a broader Internet marketing process called conversion optimization, or Conversion Rate Optimization , with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed...
- Web usabilityWeb usabilityWeb usability is the application of usability in those domains where web browsing can be considered as a general paradigm for constructing a GUI.-General:...
- Usability testingUsability testingUsability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system...