Cirro Energy
Encyclopedia
Cirro Energy is an American retail electric provider (REP) based in Richardson, Texas
Richardson, Texas
Richardson is a city in Dallas and Collin Counties in the U.S. state of Texas. As of the 2010 census, the city had a total population of 99,223. In 2011 the population was estimated to be 107,684. Richardson is an affluent inner suburb of Dallas and home of the Telecom Corridor with a high...

, that delivers electrical service and customer service to tens of thousands of power customers throughout the Electric Reliability Council of Texas (ERCOT) distribution grid within the deregulated Texas electricity market
Deregulation of the Texas Electricity Market
Electricity deregulation in Texas was the result of the coming into force of Texas Senate Bill 7 on January 1, 2002. According to the law, deregulation is to be phased in over several years....

.

Cirro Energy is led by Timothy W. Rogers (Chief Executive Officer
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...

), who manages its corporate finance
Corporate finance
Corporate finance is the area of finance dealing with monetary decisions that business enterprises make and the tools and analysis used to make these decisions. The primary goal of corporate finance is to maximize shareholder value while managing the firm's financial risks...

function and oversees the company’s day-to-day operations. Prior to co-founding Cirro, Rogers co-founded and was a board member of CapRock Communications, a regional communications provider.

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