Chris Curtin
Encyclopedia
Chris Curtin is vice president of Digital Strategy for Corporate Marketing at Hewlett Packard, where he is responsible for driving the HP brand in existing and emerging digital channels. His oversight includes corporate media buying, creative partnering and managing HP.com, the company’s global web presence. In overseeing HP.com, Chris is responsible for driving next-generation activities for the site, which includes initiating new online customer experiences and web publishing operations.
In 2011, Chris became a Co-Chair for the Digital Collective, which provides a peer forum for heads of digital marketing.
Prior to HP, he spent 13 years at The Walt Disney Company
, culminating in his position as vice president of Global Media & Technology. In this role, he directed Disney’s new media marketing and technology initiatives. He was also in charge of global media buying and planning for Disney Parks and properties around the world.
While at Disney, Chris served as the principal architect behind a plan to move Disney Destinations into the digital space; structured and implemented Disney Travel on Demand, the first interactive travel cable TV channel; and launched Disney’s first external commitment to user-generated brand marketing via a Disney Parks channel on YouTube
.
He also served as a special adviser to Michael Eisner
as vice president of Corporate Synergy and Special Projects. His first role at Disney was director of government relations in Washington.
Chris holds a bachelor’s degree in political science from Denison University
and a juris doctor degree from Georgetown University
.
In 2011, Chris became a Co-Chair for the Digital Collective, which provides a peer forum for heads of digital marketing.
Prior to HP, he spent 13 years at The Walt Disney Company
The Walt Disney Company
The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...
, culminating in his position as vice president of Global Media & Technology. In this role, he directed Disney’s new media marketing and technology initiatives. He was also in charge of global media buying and planning for Disney Parks and properties around the world.
While at Disney, Chris served as the principal architect behind a plan to move Disney Destinations into the digital space; structured and implemented Disney Travel on Demand, the first interactive travel cable TV channel; and launched Disney’s first external commitment to user-generated brand marketing via a Disney Parks channel on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
.
He also served as a special adviser to Michael Eisner
Michael Eisner
Michael Dammann Eisner is an American businessman. He was the chief executive officer of The Walt Disney Company from 1984 until 2005.-Early life:...
as vice president of Corporate Synergy and Special Projects. His first role at Disney was director of government relations in Washington.
Chris holds a bachelor’s degree in political science from Denison University
Denison University
Denison University is private, coeducational, and residential college of liberal arts and sciences founded in 1831. It is located in Granville, Ohio, United States, approximately 30 miles east of Columbus, the state capital...
and a juris doctor degree from Georgetown University
Georgetown University
Georgetown University is a private, Jesuit, research university whose main campus is in the Georgetown neighborhood of Washington, D.C. Founded in 1789, it is the oldest Catholic university in the United States...
.