Chowking is a Philippine-based chain that pioneered the Asian quick-service restaurant concept in the Philippines. The concept combines a Western fast-food service style with Chinese food. Chowking predominantly sells noodle

Noodle

The noodle is a type of food, made from any of a variety of doughs, formed into long thin ribbons, strips, curly-cues, waves, helices, pipes, tubes, strings, or other various shapes, sometimes folded. They are usually cooked in a mixture of boiling water and/or oil. Depending upon the type, noodles...

 soups, dim sum

Dim sum

Dim sum refers to a style of Chinese food prepared as small bite-sized or individual portions of food traditionally served in small steamer baskets or on small plates...

, and rice toppings. The company was founded in 1985 at a time when Western-style burger joints were dominating the Philippine fast food scene.

In 1989, Chowking started expanding its market share amid the volatility in the domestic market.