The Child Life Council was formed in 1982. According to its newest strategic plan, the focus of CLC’s new strategy is on developing and delivering upgraded programs and services to members, and on promoting the intrinsic value of child life specialist

Child life specialist

Child life specialists are pediatric health care professionals who work with patients, their family and others involved in the child’s care in order to help them manage stress and understand medical and various procedures...

s and the services they provide.

The Child Life Council’s long-term focus centers on five newly defined overarching strategies: Member Care, Professionalism, Public Relations

Public relations

Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

, Research

Research

Research can be defined as the scientific search for knowledge, or as any systematic investigation, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories, usually using a scientific method...

, and Partnerships. http://www.childlife.org/About/strategic_plan.htm