Chief commercial officer
Encyclopedia
The chief commercial officer (CCO) is an executive-level position whose occupant is responsible for the commercial strategy and development of an organization
. It typically involves activities relating to marketing
, sales
, product development and customer service
to drive business growth and market share. As a corporate officer position, the CCO generally reports directly to the chief executive officer
(CEO) and is primarily concerned with ensuring the integrated commercial success of an organisation. The role typically must combine technical knowledge of the relevant field with strong marketing and business development skills.
Essentially, a CCO takes ownership of the customer and the customer interface with the product or service offering, making sure that all functions of the organization are aligned to meet its strategic commercial objectives. This means that they are closely linked to the organization's strategic management
function, in drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives.
Organization
An organization is a social group which distributes tasks for a collective goal. The word itself is derived from the Greek word organon, itself derived from the better-known word ergon - as we know `organ` - and it means a compartment for a particular job.There are a variety of legal types of...
. It typically involves activities relating to marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, sales
Sales
A sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity....
, product development and customer service
Customer service
Customer service is the provision of service to customers before, during and after a purchase.According to Turban et al. , “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer...
to drive business growth and market share. As a corporate officer position, the CCO generally reports directly to the chief executive officer
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
(CEO) and is primarily concerned with ensuring the integrated commercial success of an organisation. The role typically must combine technical knowledge of the relevant field with strong marketing and business development skills.
Essentially, a CCO takes ownership of the customer and the customer interface with the product or service offering, making sure that all functions of the organization are aligned to meet its strategic commercial objectives. This means that they are closely linked to the organization's strategic management
Strategic management
Strategic management is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments...
function, in drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives.