Chesdale Cheese
Encyclopedia
Chesdale Cheese was a variety of cheese produced for the mass market in New Zealand
. Chiefly remembered for its very memorable animated television advertising with the jingle sung by two cartoon characters Ches and Dale wearing gumboots and black singlets. The commercial was created by Art Director Don Couldrey and Copywriter Robert Merlyn Jenkins in 1969. The jingle was learned off by heart and sung in a variety of ingeniously distorted fashions by generations of New Zealand children. It is considered a major Kiwiana
element, and has sometimes been semi-seriously proffered as an icon of New Zealand Pākehā
(British settler) culture.
The original packaging of the cheese was very distinctive. The gold coloured,aluminium foil wrapped ,triangular segments were packed in a disc shapped box about 20mm deep x 120mm diameter. The cheese therefore remained moist and hygenic.It was widely used in school lunches in the 1960s in New Zealand.Various flavours were developed such as cheese and onion and smoky bacon.
The original words to the jingle are as follows:
Ches and Dale and their advertising jingle have become Kiwiana
likely to induce fond memories of childhood in kiwi
s of the right age group. They also came back with ches juinior
This brand of cheese, or a derivative thereof, is still produced and sold in individually wrapped, pre-sliced portions. This (combined with its highly processed nature) has given it the popular slang name of "plastic cheese
" or (more formally) "processed cheese
".
A mascot of this venture called "Mr.Slicy" has been a huge hit in the middle-east.
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
. Chiefly remembered for its very memorable animated television advertising with the jingle sung by two cartoon characters Ches and Dale wearing gumboots and black singlets. The commercial was created by Art Director Don Couldrey and Copywriter Robert Merlyn Jenkins in 1969. The jingle was learned off by heart and sung in a variety of ingeniously distorted fashions by generations of New Zealand children. It is considered a major Kiwiana
Kiwiana
Kiwiana are certain items and icons from New Zealand's heritage, especially from around the middle of the 20th century that are seen as representing iconic Kiwi elements...
element, and has sometimes been semi-seriously proffered as an icon of New Zealand Pākehā
Pakeha
Pākehā is a Māori language word for New Zealanders who are "of European descent". They are mostly descended from British and to a lesser extent Irish settlers of the nineteenth and twentieth centuries, although some Pākehā have Dutch, Scandinavian, German, Yugoslav or other ancestry...
(British settler) culture.
The original packaging of the cheese was very distinctive. The gold coloured,aluminium foil wrapped ,triangular segments were packed in a disc shapped box about 20mm deep x 120mm diameter. The cheese therefore remained moist and hygenic.It was widely used in school lunches in the 1960s in New Zealand.Various flavours were developed such as cheese and onion and smoky bacon.
The original words to the jingle are as follows:
We are the boys from down on the farm,
We really know our Cheese.
There's much better value in Chesdale,
It never fails to please.
Chesdale slices thinly, never crumbles, there's no waste,
And boy it's got a mighty taste.
Chesdale cheese.
It's finest Cheddar. Made Better.
Ches and Dale and their advertising jingle have become Kiwiana
Kiwiana
Kiwiana are certain items and icons from New Zealand's heritage, especially from around the middle of the 20th century that are seen as representing iconic Kiwi elements...
likely to induce fond memories of childhood in kiwi
Kiwi (people)
Kiwi is the nickname used internationally for people from New Zealand, as well as being a relatively common self-reference. The name derives from the kiwi, a flightless bird, which is native to, and the national symbol of, New Zealand...
s of the right age group. They also came back with ches juinior
This brand of cheese, or a derivative thereof, is still produced and sold in individually wrapped, pre-sliced portions. This (combined with its highly processed nature) has given it the popular slang name of "plastic cheese
Processed cheese
Processed cheese, process cheese, cheese slice, prepared cheese, cheese singles or cheese food is a food product made from normal cheese and sometimes other unfermented dairy ingredients, plus emulsifiers, extra salt, food colorings, or whey...
" or (more formally) "processed cheese
Processed cheese
Processed cheese, process cheese, cheese slice, prepared cheese, cheese singles or cheese food is a food product made from normal cheese and sometimes other unfermented dairy ingredients, plus emulsifiers, extra salt, food colorings, or whey...
".
A mascot of this venture called "Mr.Slicy" has been a huge hit in the middle-east.