CherryDisc Records
Encyclopedia
CherryDisc Records was a Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...

-based independent record label
Independent record label
An independent record label is a record label operating without the funding of or outside the organizations of the major record labels. A great number of bands and musical acts begin on independent labels.-Overview:...

 in the mid- to late-1990s. It gained notoriety by moving acts such as Letters to Cleo
Letters to Cleo
Letters to Cleo was an alternative rock band from Boston, Massachusetts perhaps best known for the 1993 single "Here & Now" from their full-length debut album Aurora Gory Alice...

, Big Catholic Guilt, Smackmelon, Tracy Bonham
Tracy Bonham
Tracy Bonham is an American alternative rock musician best known for her 1996 single "Mother Mother".Raised in Eugene, Oregon, Bonham is a classically-trained violinist and pianist...

, The Sheila Divine
The Sheila Divine
The Sheila Divine are a Boston-based rock group. Critics compare their sound to the band's own heroes, mainly early 1980s post-punk. The band is most often noted for its loud/soft musical dynamic and Aaron's Perrino soaring vocals, screaming in key one moment and howling a falsetto the next...

, Quintaine Americana
Quintaine Americana
Quintaine Americana is a hard rock band from Boston that started out in 1995.-History:Singer/guitarist Rob Dixon and drummer Jason King both hail from the small town of Drew, Mississippi and moved to Boston in the late 1980s. Bassist Marc Schleicher grew up in Norwell, Massachusetts but family...

, and Semisonic
Semisonic
Semisonic is an American alternative rock band formed in Minneapolis, Minnesota in 1995. The band consisted of three members: Dan Wilson , John Munson , and Jacob Slichter...

 on to major labels.

Cherrydisc was founded in 1991 by entrepreneur John Horton and soon joined by friend and audiophile Graham Wilson. The local Boston music zine The Pit Report was originally affiliated with the label but soon split off to become its own entity. Between 1993 and 1996 the label grew to include 5–6 full-time employees, two contract graphic designers, and several rotating interns. They were the recipient of the 1993 Best of Boston award for the compilation album Crush and achieved nationwide indie-label recognition due to the quality of some of their signed artists as well as for their broad and successful product distribution through Sony's independent arm, R.E.D. The label functioned with varying degrees of success and peaked financially with the success of Letters to Cleo in 1995. The label then went through a growth stage and managed the growth with cash injections from major labels (for both moving acts on to major labels but also releasing and promoting initial albums of less-established major label acts) and international licensing deals.

In 1992, CherryDisc released the cult favorite Meat The Stools, under their CherryStem Division, a division specifically created to handle The Stools music to help distance the label from the band.

In late 1997, Cherrydisc relocated to a loft in Boston's Leather District and became notorious locally for their large in-house event parties for record-releases. Late artists signed to the label include Trona
Trona
Trona ; Na3•2H2O is an evaporite mineral. It is mined as the primary source of sodium carbonate in the United States, where it has replaced the Solvay process used in most of the rest of the world for sodium carbonate production.- Etymology :The word "trona" comes to English by way of either...

 and The Sheila Divine
The Sheila Divine
The Sheila Divine are a Boston-based rock group. Critics compare their sound to the band's own heroes, mainly early 1980s post-punk. The band is most often noted for its loud/soft musical dynamic and Aaron's Perrino soaring vocals, screaming in key one moment and howling a falsetto the next...

.

In 1997 Cherrydisc signed an international distribution and artist development deal with Roadrunner Records of New York. Cherrydisc was tasked with developing an Alternative Artist roster. Under the terms of the deal, Cherrydisc was to be financed handsomely and would be supported by Roadrunner's Publicity and Marketing departments. Soon after the contract was signed, a shake-up in Roadrunner's leadership left Cherrydisc without financial support. Roadrunner paid Cherrydisc only 25% of the contracted advances, leaving the label cash poor and unable to promote its new releases, or hire the necessary staff to operate the label. Horton lost his battle with Roadrunner's incoming president, which left the label in financial ruin. Cherrydisc closed its doors in 1998.

In 2003 Horton launched children's music label Light Of The Moon Entertainment with the help of former CherryDisc employee Arun Seth. The label released Kizooks - Super Huge Very big Hits through a deal with New York-based Koch Records. The CD was distributed to all major US retail outlets including WalMart and Kmart. In 2007, songs from Kizooks continue to be in the top 20 downloads on iTunes children's music chart.
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