Chemistry.com
Encyclopedia
Chemistry.com is an online dating service
. It is a sister site of Match.com
and was established by a team who worked for the company. The site's policies involve pairing members specifically for long-term relationships using methods it refers to as "compatibility" and "chemistry", hence its eponym. As of December 2009 Chemistry.com has a user base of 14,000,000 singles, made of a 47/53 male to female ratio, 70% of which are over the age of 35.
Chemistry.com's matching algorithm was designed by Dr. Helen Fisher
, an anthropology
professor and scholar, and features interviews and contributions from her along with MSN spaces page, "The Great Mate Debate". On January 30, 2009, ABC's 20/20 aired a two-hour special featuring Dr. Fisher and discussing her theory and research behind the Chemistry.com personality test and matching.
The website became notable after several ads portrayed online daters who were rejected by eHarmony
, including one which featured a gay man, highlighting the fact that eHarmony will not match people with individuals of the same gender.
In April 2008, Chemistry launched a new set of advertisements signifying the second phase of its long-term strategy, by taking the conventional wedding vows shared between two people and re-inventing them "Chemistry style".
Online dating service
Online dating or Internet dating is a dating system which allows individuals, couples and groups to make contact and communicate with each other over the Internet, usually with the objective of developing a personal, romantic, or sexual relationship...
. It is a sister site of Match.com
Match.com
Match.com is an online dating company which reportedly has more than 20 million members, made up of a 49/51 male/female ratio, and Web sites serving 25 countries in more than 8 different languages. Its headquarters are in Dallas, Texas and the company also has offices in West Hollywood, Tokyo, Rio,...
and was established by a team who worked for the company. The site's policies involve pairing members specifically for long-term relationships using methods it refers to as "compatibility" and "chemistry", hence its eponym. As of December 2009 Chemistry.com has a user base of 14,000,000 singles, made of a 47/53 male to female ratio, 70% of which are over the age of 35.
Chemistry.com's matching algorithm was designed by Dr. Helen Fisher
Helen Fisher (anthropologist)
Helen E. Fisher is a Canadian-American anthropologist and human behavior researcher. She is professor at Rutgers University. Fisher has studied romantic interpersonal attraction for over 30 years. Prior to becoming a research professor at Rutgers University, she was a research associate at the...
, an anthropology
Anthropology
Anthropology is the study of humanity. It has origins in the humanities, the natural sciences, and the social sciences. The term "anthropology" is from the Greek anthrōpos , "man", understood to mean mankind or humanity, and -logia , "discourse" or "study", and was first used in 1501 by German...
professor and scholar, and features interviews and contributions from her along with MSN spaces page, "The Great Mate Debate". On January 30, 2009, ABC's 20/20 aired a two-hour special featuring Dr. Fisher and discussing her theory and research behind the Chemistry.com personality test and matching.
The website became notable after several ads portrayed online daters who were rejected by eHarmony
EHarmony
eHarmony is an online dating website grounded in relationship science that matches single men and women for long-term relationships. To optimize the matching process, eHarmony operates eHarmony Labs, a relationship research facility, and publishes eHarmony Advice, a relationship advice site...
, including one which featured a gay man, highlighting the fact that eHarmony will not match people with individuals of the same gender.
In April 2008, Chemistry launched a new set of advertisements signifying the second phase of its long-term strategy, by taking the conventional wedding vows shared between two people and re-inventing them "Chemistry style".