Chemical free
Encyclopedia
Chemical free or chemical-free is a term used in marketing
to imply that a product is safe, healthy or environmentally friendly
because it only contains natural ingredients. The term is a misnomer, as nothing that physically exists is free of chemicals. This misuse of the term chemical in advertising and the tolerance of its misuse by the United Kingdom
's Advertising Standards Authority
have been the subject of criticism.
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
to imply that a product is safe, healthy or environmentally friendly
Environmentally friendly
Environmentally friendly are terms used to refer to goods and services, laws, guidelines and policies claimed to inflict minimal or no harm on the environment....
because it only contains natural ingredients. The term is a misnomer, as nothing that physically exists is free of chemicals. This misuse of the term chemical in advertising and the tolerance of its misuse by the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
's Advertising Standards Authority
Advertising Standards Authority (United Kingdom)
The Advertising Standards Authority is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances...
have been the subject of criticism.