Chartered Institute of Marketing
Encyclopedia
The Chartered Institute of Marketing (CIM) claims to be the world's largest organisation of professional marketers. It is based in UK with over 40,000 members worldwide. It's headquarters are in Cookham
near Maidenhead
, CIM offers professional development to marketing practitioners across the world. The objective of CIM is to raise the status of marketing onto a more professional and strategic level around the world.
The CIM has just completed it's centenary having been founded in 1911 and celebrated the occasion with a dinner in Windsor Castle on 4th April which was hosted by Prince Philip, Duke of Edinburgh
- who is the patron of the Chartered Institute of Marketing.
To become a Chartered Marketer and be recognised as an experienced, qualified and up to date marketing professional Members must:
Complete 35 hours of CPD activity annually (1 July - 30 June) for a minimum of two consecutive years and record their activities on the CPD portal or CPD record card for the relevant period each year and every year submit a record card with supporting evidence by the annual deadline for each of the two consecutive years. .
The CIM also publishes an online directory list of current qualifying Chartered Marketers at http://www.cim.co.uk/cpd/cpdandcm/cmdirectory.aspx
Over time The Institute grew both in terms of members and the services offered. It first began to offer examinations in 1928. With the company growing, more employees were needed to emphasize the companies image and self wellbeing.
and henceforth became known as The Chartered Institute of Marketing. In 1998, The Institute began to award Chartered Marketer status in recognition of individual professionalism and on-going learning and development in marketing.
A selection of 2010 award winners:
Cookham
Cookham is a village and civil parish in the north-easternmost corner of Berkshire in England, on the River Thames, notable as the home of the artist Stanley Spencer. It lies north of Maidenhead close to the border with Buckinghamshire...
near Maidenhead
Maidenhead
Maidenhead is a town and unparished area within the Royal Borough of Windsor and Maidenhead, in Berkshire, England. It lies on the River Thames and is situated west of Charing Cross in London.-History:...
, CIM offers professional development to marketing practitioners across the world. The objective of CIM is to raise the status of marketing onto a more professional and strategic level around the world.
The CIM has just completed it's centenary having been founded in 1911 and celebrated the occasion with a dinner in Windsor Castle on 4th April which was hosted by Prince Philip, Duke of Edinburgh
Prince Philip, Duke of Edinburgh
Prince Philip, Duke of Edinburgh is the husband of Elizabeth II. He is the United Kingdom's longest-serving consort and the oldest serving spouse of a reigning British monarch....
- who is the patron of the Chartered Institute of Marketing.
Membership
There are several professional grades of membership, including:- Fellow (FCIM)
- Member (MCIM)
- Associate (ACIM).
Chartered Marketer
Fellows and Members may also apply to become a Chartered Marketer as a sign of being an up-to-date, experienced and qualified marketing professional. The designation, "Chartered Marketer" is awarded exclusively by the CIM and is marketing’s highest grade and recognises outstanding practical experience and expertise.. http://cim.co.uk/cpd/cpdandcm/cmstatus.aspxTo become a Chartered Marketer and be recognised as an experienced, qualified and up to date marketing professional Members must:
Complete 35 hours of CPD activity annually (1 July - 30 June) for a minimum of two consecutive years and record their activities on the CPD portal or CPD record card for the relevant period each year and every year submit a record card with supporting evidence by the annual deadline for each of the two consecutive years. .
The CIM also publishes an online directory list of current qualifying Chartered Marketers at http://www.cim.co.uk/cpd/cpdandcm/cmdirectory.aspx
History
It started with Pierce Wyatt and the Chartered Institute of Marketing was originally known as the Sales Managers Association. It was first established in 1911 in the UK by 12 sales managers who shared a common goal to improve sales techniques and bring greater professionalism to their chosen careers.Over time The Institute grew both in terms of members and the services offered. It first began to offer examinations in 1928. With the company growing, more employees were needed to emphasize the companies image and self wellbeing.
Royal Charter
In 1989, the Institute was awarded the Royal CharterRoyal Charter
A royal charter is a formal document issued by a monarch as letters patent, granting a right or power to an individual or a body corporate. They were, and are still, used to establish significant organizations such as cities or universities. Charters should be distinguished from warrants and...
and henceforth became known as The Chartered Institute of Marketing. In 1998, The Institute began to award Chartered Marketer status in recognition of individual professionalism and on-going learning and development in marketing.
CIM Accredited Centres across the world
CIM has numerous accredited study centres across the world:- The Chartered Institute of Marketing
- CIM Charitable Trust
- CIM South East
- CIM North
- CIM Ireland
- CIM Cymru/Wales
- CIM Cambridgeshire
- CIM Singapore
- LSBF
Marketing Excellence Awards
The CIM Marketing Excellence Awards were established to recognise and reward outstanding marketing from organisations and individuals across the UK. The awards are divided into three categories:- Industry-sector based
- Eligible to both individuals and teams from organisations of all sizes
- Open to all marketing projects
A selection of 2010 award winners:
- Santander UKSantander UKSantander UK plc is a wholly owned subsidiary of the Spanish Santander Group. Based in the United Kingdom, it operates under the name of Santander. Santander is the third largest bank in the UK in terms of deposits, the second largest in terms of mortgages held, and the fourth largest in terms of...
- AMV BBDO
- bpi.agri
- Z-CARD® Ltd.