Certified Senders Alliance
Encyclopedia
The Certified Senders Alliance - initiated by eco and the German Direct Marketing Association (DDV) - constitutes the central German whitelist since 2005.
The CSA whitelist is a positive list for email
bulk senders. With ISPs and email-providers participating in the whitelist, solicited email does not need to enter the ISPs' spamfilter any longer - the chances of false positives
(legitimate email erroneously tagged as spam
) are supposedly reduced. Bulk email senders can apply for certification for the whitelist. They have to comply with the admission criteria, which assure that legal norms are fulfilled. A control committee monitors that participants adhere to the admission criteria. ISPs sign a licensing agreement setting the rules for the implementation of the whitelist.
The CSA whitelist is a positive list for email
Email
Electronic mail, commonly known as email or e-mail, is a method of exchanging digital messages from an author to one or more recipients. Modern email operates across the Internet or other computer networks. Some early email systems required that the author and the recipient both be online at the...
bulk senders. With ISPs and email-providers participating in the whitelist, solicited email does not need to enter the ISPs' spamfilter any longer - the chances of false positives
Type I and type II errors
In statistical test theory the notion of statistical error is an integral part of hypothesis testing. The test requires an unambiguous statement of a null hypothesis, which usually corresponds to a default "state of nature", for example "this person is healthy", "this accused is not guilty" or...
(legitimate email erroneously tagged as spam
E-mail spam
Email spam, also known as junk email or unsolicited bulk email , is a subset of spam that involves nearly identical messages sent to numerous recipients by email. Definitions of spam usually include the aspects that email is unsolicited and sent in bulk. One subset of UBE is UCE...
) are supposedly reduced. Bulk email senders can apply for certification for the whitelist. They have to comply with the admission criteria, which assure that legal norms are fulfilled. A control committee monitors that participants adhere to the admission criteria. ISPs sign a licensing agreement setting the rules for the implementation of the whitelist.