Cerebos
Encyclopedia
Cerebos is an English
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 brand of salt
Salt
In chemistry, salts are ionic compounds that result from the neutralization reaction of an acid and a base. They are composed of cations and anions so that the product is electrically neutral...

 and, more recently, other flavourings and nutritional supplements. Its promise was "See How It Runs", describing how fine the salt was. A boy chasing a bird and pouring salt over it is an icon that has become synonymous with the brand..

The old saying goes something like this: If you're close enought to put salt on the tail of a bird then you're close enough to catch it (also see the nursery rhyme Simple Simon)

It is sold in Western Europe (including France where it is spelt Cérébos) Australia, New Zealand and South Africa.

The Cerebos salt company invented 'Bisto
Bisto
Bisto is a well-known brand of traditional British foods in the United Kingdom, most famous for its gravy products.-History:The very first Bisto product, in 1908, was a meat-flavoured gravy powder, which rapidly became a bestseller in the UK. It was added to gravies to give a richer taste and aroma...

' gravy powder product (a mixture of salt, flavourings and colourings), at its salt factory in Middlewich
Middlewich
Middlewich is a market town in the unitary authority of Cheshire East and the ceremonial county of Cheshire, England. It is east of the city of Chester, east of Winsford, southeast of Northwich and northwest of Sandbach....

, Cheshire
Cheshire
Cheshire is a ceremonial county in North West England. Cheshire's county town is the city of Chester, although its largest town is Warrington. Other major towns include Widnes, Congleton, Crewe, Ellesmere Port, Runcorn, Macclesfield, Winsford, Northwich, and Wilmslow...

 in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. It was acquired by RHM in 1968.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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