Central location tests are a type of qualitative research technique. They are product

Product (business)

In general, the product is defined as a "thing produced by labor or effort" or the "result of an act or a process", and stems from the verb produce, from the Latin prōdūce ' lead or bring forth'. Since 1575, the word "product" has referred to anything produced...

 marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 tests

Marketing research

Marketing research is "the function that links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve...

 performed in controlled environments, contrary to home-user test

Home-user test

Home user tests are product marketing tests performed in the consumer's home, contrary to central location tests.Home test are done in consumers’ homes when products are consumed over a length of time or when an authentic consumption environment is required Home user tests are product marketing...

s, which take place where the products would actually be used.

Central Location Test (CLT) is one of in which the research is conducted in a premises such as a room in a shopping mall. Consumers would be recruited to participate in a research product on the shopping mall and the research would be conducted and completed at that time.