Central Department Store
Encyclopedia
Central Department Store (Thai
: สรรพสินค้าเซ็นทรัล) is a Thai
department store
chain, owned by Central Group
.
, travels the sea and settles down in then Siam and started a store in Bangkok
named "Keng Seng Lee" or (baskets for sale), which was the start of an emporium.
Later that year, the store moved to Charoen Krung Road, in Bangkok
's Si Phraya district. The store sold a large variety of local and international newspapers and magazines and carried the name "Central Trading Store". This was the first chapter of Central Department Stores' history.
In the 1950s the company grew with more and more stores selling different items. It was one few stores in Bangkok
that had the courage to order imported goods for sale and was the first to set up merchandising displays.
In 1973 the Chidlom store opened under the new "one stop shopping" concept. Here customers could come to Central and buy everything they needed under one roof.
In 1981 the Central Lad Ya Branch opened it doors and was the largest of its kind then. Later in 1983 CentralPlaza Lardprao opened it doors and was the largest shopping mall in Thailand at that time.
On December 20, 2005, King Bhumibol Adulyadej
conferred the company by Royal Warrant the royal Garuda
emblem for its services.
In the year 2010, Central operated 15 branches all over Thailand and planned to open even more stores in the near future.
Bangkok Metropolitan Area
Thai language
Thai , also known as Central Thai and Siamese, is the national and official language of Thailand and the native language of the Thai people, Thailand's dominant ethnic group. Thai is a member of the Tai group of the Tai–Kadai language family. Historical linguists have been unable to definitively...
: สรรพสินค้าเซ็นทรัล) is a Thai
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
department store
Department store
A department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories...
chain, owned by Central Group
Central Group
The Central Group of Companies is a family-owned conglomerate holding company in Thailand that is involved in retailing, real estate, hotels and restaurants...
.
History
Started in 1927, 22-year old Nitiang or Tiang Chirathivat, an immigrant from mainland ChinaChina
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, travels the sea and settles down in then Siam and started a store in Bangkok
Bangkok
Bangkok is the capital and largest urban area city in Thailand. It is known in Thai as Krung Thep Maha Nakhon or simply Krung Thep , meaning "city of angels." The full name of Bangkok is Krung Thep Mahanakhon Amon Rattanakosin Mahintharayutthaya Mahadilok Phop Noppharat Ratchathani Burirom...
named "Keng Seng Lee" or (baskets for sale), which was the start of an emporium.
Later that year, the store moved to Charoen Krung Road, in Bangkok
Bangkok
Bangkok is the capital and largest urban area city in Thailand. It is known in Thai as Krung Thep Maha Nakhon or simply Krung Thep , meaning "city of angels." The full name of Bangkok is Krung Thep Mahanakhon Amon Rattanakosin Mahintharayutthaya Mahadilok Phop Noppharat Ratchathani Burirom...
's Si Phraya district. The store sold a large variety of local and international newspapers and magazines and carried the name "Central Trading Store". This was the first chapter of Central Department Stores' history.
In the 1950s the company grew with more and more stores selling different items. It was one few stores in Bangkok
Bangkok
Bangkok is the capital and largest urban area city in Thailand. It is known in Thai as Krung Thep Maha Nakhon or simply Krung Thep , meaning "city of angels." The full name of Bangkok is Krung Thep Mahanakhon Amon Rattanakosin Mahintharayutthaya Mahadilok Phop Noppharat Ratchathani Burirom...
that had the courage to order imported goods for sale and was the first to set up merchandising displays.
In 1973 the Chidlom store opened under the new "one stop shopping" concept. Here customers could come to Central and buy everything they needed under one roof.
In 1981 the Central Lad Ya Branch opened it doors and was the largest of its kind then. Later in 1983 CentralPlaza Lardprao opened it doors and was the largest shopping mall in Thailand at that time.
On December 20, 2005, King Bhumibol Adulyadej
Bhumibol Adulyadej
Bhumibol Adulyadej is the current King of Thailand. He is known as Rama IX...
conferred the company by Royal Warrant the royal Garuda
Garuda
The Garuda is a large mythical bird or bird-like creature that appears in both Hindu and Buddhist mythology.From an Indian perspective, Garuda is the Hindu name for the constellation Aquila and...
emblem for its services.
In the year 2010, Central operated 15 branches all over Thailand and planned to open even more stores in the near future.
Bangkok Metropolitan AreaBangkok Metropolitan AreaThe Bangkok Metropolitan Region , also known as Greater Bangkok, is the urban conglomeration of Bangkok, Thailand, which includes the city and the 5 adjacent provinces of Nakhon Pathom, Pathum Thani, Nonthaburi, Samut Prakan and Samut Sakhon....
- Chaengwattana
- Lardprao
- Rangsit
- Pinklao
- Rama 2
- Rama 3
- Bangna
- Silom Complex
- Ramindra
- Chidlom (flagship store)
- Lumpini Park (Future Plan)
See also
- Zen Department StoreZEN Department StoreZEN Department Store is an upmarket Thai department store chain, owned by Central Group.-Overview:The upmarket ZEN department store chain was established in 1990 with its first branch as one of the anchors of the World Trade Center in Pathum Wan district, Bangkok...
- Robinson Department StoreRobinson Department StoreRobinson Department Store is a Thai department store chain. It was established in 1979 and was merged with Central Group in 1995...
- The Mall Department StoreThe Mall GroupThe Mall Group is one of Thailand's largest mall operators. Its main rival is the Central Group. The Mall's brands include "The Mall", The Emporium and Siam Paragon...