Cellius located in Shibuya, Tokyo

Shibuya, Tokyo

is one of the 23 special wards of Tokyo, Japan. As of 2008, it has an estimated population of 208,371 and a population density of 13,540 persons per km². The total area is 15.11 km²....

, is a computer game developer founded in 2007 as a venture between Sony

Sony

, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

 and Namco Bandai

Namco Bandai

, also known as the Bandai Namco Group, is a Japanese holding company formed from the merger of Namco and Bandai. It has interests in toys, video games and arcades, anime, and amusement parks. The new entity was founded on September 29, 2005...

. The aim of the company is to "help take share from Microsoft Corp. and Nintendo Co." Sony hopes that the company will make up for the losses it made during quarter two of its financial year. 'Father of the PlayStation' Ken Kutaragi

Ken Kutaragi

is the former Chairman and chief executive officer of Sony Computer Entertainment , the video game division of Sony Corporation. He is known as "The Father of the PlayStation", and its successors and spinoffs, including the PlayStation 2, PlayStation Portable, and the PlayStation 3.Before this...

 was announced as CEO.

Namco Bandai

Namco Bandai

, also known as the Bandai Namco Group, is a Japanese holding company formed from the merger of Namco and Bandai. It has interests in toys, video games and arcades, anime, and amusement parks. The new entity was founded on September 29, 2005...

 holds 51% of the company, and Sony

Sony

, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....

 holds 49%. The company plans to use Sony's cell microprocessor

Cell microprocessor

Cell is a microprocessor architecture jointly developed by Sony, Sony Computer Entertainment, Toshiba, and IBM, an alliance known as "STI". The architectural design and first implementation were carried out at the STI Design Center in Austin, Texas over a four-year period beginning March 2001 on a...

, the heart of the PlayStation 3

PlayStation 3

The is the third home video game console produced by Sony Computer Entertainment and the successor to the PlayStation 2 as part of the PlayStation series. The PlayStation 3 competes with Microsoft's Xbox 360 and Nintendo's Wii as part of the seventh generation of video game consoles...

, for PlayStation 3 games and games for mobile phones and personal computers.

Their first project is a new Ridge Racer

Ridge Racer Vita

is a racing game set for release in 2011 on the PlayStation Vita handheld game system. The game is currently in development by Namco Bandai Games. The game will continue the Ridge Racer tradition of drift racing and will support single-player as well as local and Wi-Fi multi-player games.-External...

game for the PlayStation Vita.