Cebuana Lhuillier Pawnshop
Encyclopedia
Cebuana Lhuillier Pawnshop

Cebuana Lhuillier Pawnshop is the Philippines’ largest pawnshop chain, with over 1,400 branches nationwide. It was established by French Consul to the Philippines Henry Leon Lhuillier, the father of Philippine Ambassador to Italy Philippe Lhuillier. Ambassador Philippe Lhuillier is the current chairman of Cebuana Lhuillier and its umbrella company, PJ Lhuillier Inc.

Jean Henri Lhuillier is the president and CEO of Cebuana Lhuillier. The services under this company are pawnbrokering, local and international money remittance, electronic loading, bills payment, and collection services. It serves over 30,000 clients daily with branches from Aparri and to Tawi-Tawi.

Cebuana Lhuillier is the first to release a membership rewards program for loyal clients, the 24k Cebuana Card. This allows clients to earn points that can be exchanged for services in Cebuana Lhuillier and its partner companies.

Cebuana Lhuillier's market is the common Filipino. Its official brand endorser is Sarah Geronimo
Sarah Gerónimo
Sarah Asher Tua Geronimo is a Filipino recording artist, actress and dancer. Geronimo started her career appearing in children's variety shows such as Pen-pen de Sarapen, Ang TV and NEXT...

, famous Philippine popstar.

Cebuana Lhuillier, through its President and CEO Jean Henri Lhuillier, is involved in sports development endeavors particularly basketball, softball, and tennis. Cebuana Lhuillier owns a team in the PBA D-League, the Cebuana Lhuillier Gems
Cebuana Lhuillier Gems
The Cebuana Lhuillier Gems are a team in the Developmental League of the Philippine Basketball Association. The team is owned by the pawnshop and credit giant Cebuana Lhuillier....

. Jean Henri Lhuillier is the manager of the Philippine Davis Cup Team and is the president of Amateur Softball Association of the Philippines (governed by the International Softball Federation).

Cebuana Lhuillier also has its own foundation, the PJ Lhuillier Foundation Inc, which conducts medical missions, relief operations for disaster-stricken areas, and feedings programs. It also has a nationwide scholarship program.
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