Castle Brewery
Encyclopedia
Castle Brewery is one of the oldest commercial breweries
in South Africa. As company-endorsed legend would have it, the company was founded by Charles Glass in Johannesburg
in 1894. UCT history professor Anne Kelk Mager has argued that the official SAB story overemphasized the role of Charles and that it was his wife Lisa Glass who was primarily responsible for the creation of Castle. It later merged with other breweries to form South African Breweries
, which still later merged with Miller
of the United States to form SABMiller
.
One of the key figures in the story of Newlands, and in the annals of South African beer manufacturing history, was Swede Anders Ohlsson, who sailed for Africa, aged 23, in 1864. Initially, he imported Swedish goods and timbers, and developed an extensive trade network and a solid business empire. Then he turned to brewing, basing himself at Newlands, where he produced Lion Lager. In 1956, Castle Brewery bought out Ohlssons and Chandlers Union Breweries and the company, for the first time, became known as the South African Breweries
.
, first brewed in 1895. Castle Lager has won many awards, from gold medals to the "World's Best Bottled Lager" award at the 2000 International Brewing Industry Award
s. The lager has 5% ABV
with a unique light hop
s taste, advertised as "somewhat dry, somewhat bitter, never sweet" and as "the beer that stood the test of time".
South African Breweries
is a major supporter of South African sport, and Castle Lager is the official sponsor of the South African cricket
and soccer
teams. Until 2004, it was also the primary sponsor of the national rugby
team, the Springboks
, but that position has now been taken by Sasol
.
http://www.springbokradio.com/ADCASTLE.html (1972 Radio Commercial)
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....
in South Africa. As company-endorsed legend would have it, the company was founded by Charles Glass in Johannesburg
Johannesburg
Johannesburg also known as Jozi, Jo'burg or Egoli, is the largest city in South Africa, by population. Johannesburg is the provincial capital of Gauteng, the wealthiest province in South Africa, having the largest economy of any metropolitan region in Sub-Saharan Africa...
in 1894. UCT history professor Anne Kelk Mager has argued that the official SAB story overemphasized the role of Charles and that it was his wife Lisa Glass who was primarily responsible for the creation of Castle. It later merged with other breweries to form South African Breweries
South African Breweries
The South African Breweries , then called Castle Breweries, was founded in 1895 specifically to serve a new market of miners and prospectors in and around Johannesburg. Two years later, it became the first industrial company to list on the Johannesburg Stock Exchange...
, which still later merged with Miller
Miller Brewing
The Miller Brewing Company is an American beer brewing company owned by the United Kingdom-based SABMiller. Its regional headquarters are located in Milwaukee, Wisconsin and the company has brewing facilities in Albany, Georgia; Chippewa Falls, Wisconsin; Eden, North Carolina; Fort Worth, Texas;...
of the United States to form SABMiller
SABMiller
SABMiller plc is a global brewing and bottling company headquartered in London, United Kingdom. It is the world's second-largest brewing company measured by revenues and is also a major bottler of Coca-Cola. Its brands include Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell...
.
History
Prior to incorporation in 1895, Castle Brewery had operations in Cape Town to serve the steady expansion of a settler community from the mid-17th century. The demand for beer prompted the first Dutch governor, Jan van Riebeeck, to establish a brewery at the Fort (later replaced by the Castle in central Cape Town) as early as 1658 - beating the first wine production by six months. In the same year, Pieter Visagie brewed the first beer from the waters of the Liesbeeck River. Over the next 200 years, brewing made its mark in the Cape and beyond. Noted brewers of the time included Cloete at the Newlands Brewery; Ohlsson at the Anneberg Brewery; Letterstedt at Mariendahl Brewery - also in Newlands: Hiddingh at Cannon Brewery; Martienssen at the Salt River Brewery, and a second Cloete in Kloof Street.One of the key figures in the story of Newlands, and in the annals of South African beer manufacturing history, was Swede Anders Ohlsson, who sailed for Africa, aged 23, in 1864. Initially, he imported Swedish goods and timbers, and developed an extensive trade network and a solid business empire. Then he turned to brewing, basing himself at Newlands, where he produced Lion Lager. In 1956, Castle Brewery bought out Ohlssons and Chandlers Union Breweries and the company, for the first time, became known as the South African Breweries
South African Breweries
The South African Breweries , then called Castle Breweries, was founded in 1895 specifically to serve a new market of miners and prospectors in and around Johannesburg. Two years later, it became the first industrial company to list on the Johannesburg Stock Exchange...
.
Brands
The main brand is Castle LagerLager
Lager is a type of beer made from malted barley that is brewed and stored at low temperatures. There are many types of lager; pale lager is the most widely-consumed and commercially available style of beer in the world; Pilsner, Bock, Dortmunder Export and Märzen are all styles of lager...
, first brewed in 1895. Castle Lager has won many awards, from gold medals to the "World's Best Bottled Lager" award at the 2000 International Brewing Industry Award
International Brewing Industry Award
The Brewing Industry International Awards is a biannual beer trade competition that started in 1888. The awards are run by a consortium of Allied Brewery Traders Association, Brewers' Guild and the Institute of Brewing under the name "Brewing Technology Services Ltd." .The awards are presented at...
s. The lager has 5% ABV
Alcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....
with a unique light hop
Hop (plant)
Humulus, Hop, is a small genus of flowering plants native to temperate regions of the Northern Hemisphere. The female flowers of H. lupulus are known as hops, and are used as a culinary flavoring and stabilizer, especially in the brewing of beer...
s taste, advertised as "somewhat dry, somewhat bitter, never sweet" and as "the beer that stood the test of time".
South African Breweries
South African Breweries
The South African Breweries , then called Castle Breweries, was founded in 1895 specifically to serve a new market of miners and prospectors in and around Johannesburg. Two years later, it became the first industrial company to list on the Johannesburg Stock Exchange...
is a major supporter of South African sport, and Castle Lager is the official sponsor of the South African cricket
South African cricket team
The South African national cricket team represent South Africa in international cricket. They are administrated by Cricket South Africa.South Africa is a full member of the International Cricket Council, also known as ICC, with Test and One Day International, or ODI, status...
and soccer
South Africa national football team
The South Africa national football team represents South Africa in association football and is controlled by the South African Football Association, the governing body for football in South Africa. South Africa's home ground is Soccer City, known as FNB Stadium due to a naming rights deal, in...
teams. Until 2004, it was also the primary sponsor of the national rugby
Rugby union
Rugby union, often simply referred to as rugby, is a full contact team sport which originated in England in the early 19th century. One of the two codes of rugby football, it is based on running with the ball in hand...
team, the Springboks
South Africa national rugby union team
The South African national rugby union team are 2009 British and Irish Lions Series winners. They are currently ranked as the fourth best team in the IRB World Rankings and were named 2008 World Team of the Year at the prestigious Laureus World Sports Awards.Although South Africa was instrumental...
, but that position has now been taken by Sasol
Sasol
Sasol Ltd. is a South African company involved in mining, energy, chemicals and synfuels. In particular, they produce petrol and diesel profitably from coal and natural gas using Fischer-Tropsch process...
.
External link
http://www.springbokradio.com/ADCASTLE.html (1972 Radio Commercial)