Carl Peterson
Encyclopedia
Carl D. Peterson grew up in Long Beach
, California
, and is an alumnus of UCLA
. He is best known as the former president, general manager, and chief executive officer of the Kansas City Chiefs
of the National Football League
. Peterson served in those roles from 1989–2008 and hired four head coaches for the Chiefs during his tenure: Marty Schottenheimer
, Gunther Cunningham
, Dick Vermeil
, and Herman Edwards
.
On December 19, 1988, Chiefs Owner Lamar Hunt hired Peterson to take over the club's team president duties from Jack Steadman and general manager duties from Jim Schaff. On December 15, 2008, Chiefs Chairman and Part-Owner Clark Hunt
announced Peterson's resignation effective at the end of the 2008 NFL season.
After leaving Kansas City, Peterson became the Chairman of USA Football
in June 2009 at the request of NFL Commissioner Roger Goodell. Peterson's appointment by Commissioner Goodell was met with the approval of NFL Players Association Executive Director DeMaurice Smith. Peterson's USA Football leadership position was previously held by the late NFL quarterback and U.S. Congressman Jack Kemp
.
USA Football is the sport’s national governing body in the United States, endowed by the NFL and NFL Players Association in 2002 through the NFL Youth Football Fund. USA Football strengthens America's favorite sport on youth and amateur levels through innovative resources to improve player, coach and youth league development. USA Football members—youth football players, coaches, commissioners and game officials—reside in all 50 states and Washington, D.C.
Peterson also serves on the NFL Youth Football Fund (YFF) Board of Directors, a 501(c)(3) non-profit foundation formed by the NFL and the NFLPA in 1998. The NFL YFF supports the game at the youth level, promotes positive youth development and ensures the health of football for future generations. Through the YFF, hundreds of thousands of youngsters have been given the opportunity to learn the game of football, get physically fit, and stay involved in productive after-school activities with adult mentors.
Peterson is a principal with Miami Dolphins’ owner Stephen Ross of FanVision, Inc., a new in-stadium fan technology device serving 12 NFL teams and two Division IA universities. Three BCS Bowl Games also employed FanVision's in-stadium technology in January 2011.
Peterson led the Chiefs for 20 seasons, one of the longest and most successful tenures for a team president, general manager and CEO in modern NFL history.
Upon his arrival to Kansas City, he made one of the most important hires in the team's history when naming Marty Schottenheimer head coach. Schottenheimer led the team to its most successful period since Pro Football Hall of Fame coach Hank Stram paced Kansas City's sidelines. Prior to Peterson's arrival, the Chiefs had made only one playoff appearance in the previous 18 years. The Chiefs were the NFL's winningest team in the 1990s, won four AFC West championships, and played in the team's only AFC Championship Game in January 1994. Over Peterson's 20 years, the Chiefs' record was 176-141-1 and qualified for the NFL playoffs nine times.
Under Peterson's leadership, three Kansas City assistant coaches ultimately went on to lead teams to Super Bowl championships as head coaches: Bill Cowher (Pittsburgh Steelers; Super Bowl XL), Tony Dungy (Indianapolis Colts; Super Bowl XLI) and Mike McCarthy (Green Bay Packers; Super Bowl XLV). Peterson also hired Vermeil as Kansas City's head coach in 2001, two years after he had led the St. Louis Rams to victory in Super Bowl XXXIV.
Four current NFL team general managers also built their portfolios as members of the Chiefs' front office under Peterson: Tom Dimitroff (Atlanta Falcons), Mark Dominik (Tampa Bay Buccaneers), Jeff Ireland (Miami Dolphins) and John Schneider (Seattle Seahawks). In addition, National Football Scouting President Jeff Foster, a Chiefs scout under Peterson, now directs the annual NFL Scouting Combine in Indianapolis for all 32 NFL clubs.
Arrowhead Stadium, the home of the Chiefs, is widely recognized as offering one of the most exciting atmospheres to enjoy NFL football and sporting events in general. However, prior to Peterson leading the Chiefs, the stadium's capacity of 79,451 often had as many empty seats as tickets sold. As Peterson changed the team's fortunes both on and off the field, attendance at Arrowhead improved dramatically. The Chiefs ultimately led the NFL in attendance for six consecutive seasons (1994–99) and the AFC every year from 1992-2008.
Under Peterson's watch, the Chiefs sold out 149 consecutive home games—including six playoff games—in one of the NFL's largest venues, despite Kansas City being the league's sixth-smallest television market. The Chiefs averaged more than 75,500 paid fans per home game during Peterson's 20-season tenure.
Peterson’s impressive track record as a talent evaluator began during his days with the Philadelphia Eagles (1976–82) assisting head coach Dick Vermeil lead the Eagles to four consecutive playoff seasons and Super Bowl XV. He was subsequently selected to build the United States Football League’s Philadelphia Stars in July 1982. As the franchise’s president and general manager, he and head coach Jim Mora Sr. proceeded to assemble the most successful team in the league’s three-year existence, capturing USFL titles in 1984 and 1985. The Stars' 48-13-1 overall record during regular and postseason play, amassing a 7-1 postseason record, was the best of any USFL club. His efforts were rewarded in 1983 and 1984, when he was named The Sporting News’ USFL Executive of the Year.
Peterson serves on the National Board for the Maxwell Football Club and serves as Chairman of the Board of Trustees for the Pop Warner Little Scholars organization. He is a member of the International World Presidents Organization (IWPO) and serves on the board of the Third and Long Foundation, founded by the late Pro Football Hall of Famer Derrick Thomas. Peterson was inducted into the Pennsylvania Sports Hall of Fame in 2009, into the Missouri Sports Hall of Fame in 2005 and into the Long Beach (CA) Sports Hall of Fame in 2003. Other honors he has received include: the 2002 Pop Warner Award for Excellence in Athletics, the 2001 Pro Football Executive Award (All-American Football Foundation), the '98 Maxwell Football Club Reds Bagnell Award for Outstanding Contributions to the Game of Football, and the '98 Special Achievement Award for Professional Athletics, presented by the Greater Kansas City Sports Commission.
Long Beach, California
Long Beach is a city situated in Los Angeles County in Southern California, on the Pacific coast of the United States. The city is the 36th-largest city in the nation and the seventh-largest in California. As of 2010, its population was 462,257...
, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
, and is an alumnus of UCLA
University of California, Los Angeles
The University of California, Los Angeles is a public research university located in the Westwood neighborhood of Los Angeles, California, USA. It was founded in 1919 as the "Southern Branch" of the University of California and is the second oldest of the ten campuses...
. He is best known as the former president, general manager, and chief executive officer of the Kansas City Chiefs
Kansas City Chiefs
The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. They are a member of the Western Division of the American Football Conference in the National Football League . Originally named the Dallas Texans, the club was founded by Lamar Hunt in 1960 as a...
of the National Football League
National Football League
The National Football League is the highest level of professional American football in the United States, and is considered the top professional American football league in the world. It was formed by eleven teams in 1920 as the American Professional Football Association, with the league changing...
. Peterson served in those roles from 1989–2008 and hired four head coaches for the Chiefs during his tenure: Marty Schottenheimer
Marty Schottenheimer
Martin Edward "Marty" Schottenheimer is the current head coach of the Virginia Destroyers of the United Football League. Over his career, he has served as head coach of the Cleveland Browns, Kansas City Chiefs, Washington Redskins, and San Diego Chargers. He has the most wins of any NFL coach...
, Gunther Cunningham
Gunther Cunningham
Gunther Cunningham is an American football defensive coordinator for the Detroit Lions. Cunningham has presided over some of the most successful defenses in NFL history , typically ranking at the top of the league in many statistical categories.Cunningham was born in 1946 in war-torn Munich,...
, Dick Vermeil
Dick Vermeil
Richard Albert "Dick" Vermeil is a former American head coach for the National Football League's Philadelphia Eagles , St. Louis Rams and Kansas City Chiefs...
, and Herman Edwards
Herman Edwards
Herman "Herm" Edwards, Jr. is an American football analyst who most recently coached in the National Football League for the Kansas City Chiefs. He was fired from this position on January 23, 2009. Since then, he has been hired as a football analyst for ESPN...
.
On December 19, 1988, Chiefs Owner Lamar Hunt hired Peterson to take over the club's team president duties from Jack Steadman and general manager duties from Jim Schaff. On December 15, 2008, Chiefs Chairman and Part-Owner Clark Hunt
Clark Hunt
Clark Knobel Hunt is Chairman and CEO of the National Football League's Kansas City Chiefs and a founding investor-owner in Major League Soccer. Hunt also serves as Chairman of Hunt Sports Group, where he oversees the operations of FC Dallas and the Columbus Crew of MLS He is the son of Lamar Hunt...
announced Peterson's resignation effective at the end of the 2008 NFL season.
After leaving Kansas City, Peterson became the Chairman of USA Football
USA Football
USA Football is the national governing body of American football at the youth and amateur levels. An independent non-profit based in Indianapolis, USA Football, which hosts more than 100 training events annually, offers education programs for coaches and game officials as well as skill development...
in June 2009 at the request of NFL Commissioner Roger Goodell. Peterson's appointment by Commissioner Goodell was met with the approval of NFL Players Association Executive Director DeMaurice Smith. Peterson's USA Football leadership position was previously held by the late NFL quarterback and U.S. Congressman Jack Kemp
Jack Kemp
Jack French Kemp was an American politician and a collegiate and professional football player. A Republican, he served as Housing Secretary in the administration of President George H. W. Bush from 1989 to 1993, having previously served nine terms as a congressman for Western New York's 31st...
.
USA Football is the sport’s national governing body in the United States, endowed by the NFL and NFL Players Association in 2002 through the NFL Youth Football Fund. USA Football strengthens America's favorite sport on youth and amateur levels through innovative resources to improve player, coach and youth league development. USA Football members—youth football players, coaches, commissioners and game officials—reside in all 50 states and Washington, D.C.
Peterson also serves on the NFL Youth Football Fund (YFF) Board of Directors, a 501(c)(3) non-profit foundation formed by the NFL and the NFLPA in 1998. The NFL YFF supports the game at the youth level, promotes positive youth development and ensures the health of football for future generations. Through the YFF, hundreds of thousands of youngsters have been given the opportunity to learn the game of football, get physically fit, and stay involved in productive after-school activities with adult mentors.
Peterson is a principal with Miami Dolphins’ owner Stephen Ross of FanVision, Inc., a new in-stadium fan technology device serving 12 NFL teams and two Division IA universities. Three BCS Bowl Games also employed FanVision's in-stadium technology in January 2011.
Accomplishments
Peterson has earned praise for hiring winning coaches and re-establishing proud traditions for professional football franchises.Peterson led the Chiefs for 20 seasons, one of the longest and most successful tenures for a team president, general manager and CEO in modern NFL history.
Upon his arrival to Kansas City, he made one of the most important hires in the team's history when naming Marty Schottenheimer head coach. Schottenheimer led the team to its most successful period since Pro Football Hall of Fame coach Hank Stram paced Kansas City's sidelines. Prior to Peterson's arrival, the Chiefs had made only one playoff appearance in the previous 18 years. The Chiefs were the NFL's winningest team in the 1990s, won four AFC West championships, and played in the team's only AFC Championship Game in January 1994. Over Peterson's 20 years, the Chiefs' record was 176-141-1 and qualified for the NFL playoffs nine times.
Under Peterson's leadership, three Kansas City assistant coaches ultimately went on to lead teams to Super Bowl championships as head coaches: Bill Cowher (Pittsburgh Steelers; Super Bowl XL), Tony Dungy (Indianapolis Colts; Super Bowl XLI) and Mike McCarthy (Green Bay Packers; Super Bowl XLV). Peterson also hired Vermeil as Kansas City's head coach in 2001, two years after he had led the St. Louis Rams to victory in Super Bowl XXXIV.
Four current NFL team general managers also built their portfolios as members of the Chiefs' front office under Peterson: Tom Dimitroff (Atlanta Falcons), Mark Dominik (Tampa Bay Buccaneers), Jeff Ireland (Miami Dolphins) and John Schneider (Seattle Seahawks). In addition, National Football Scouting President Jeff Foster, a Chiefs scout under Peterson, now directs the annual NFL Scouting Combine in Indianapolis for all 32 NFL clubs.
Arrowhead Stadium, the home of the Chiefs, is widely recognized as offering one of the most exciting atmospheres to enjoy NFL football and sporting events in general. However, prior to Peterson leading the Chiefs, the stadium's capacity of 79,451 often had as many empty seats as tickets sold. As Peterson changed the team's fortunes both on and off the field, attendance at Arrowhead improved dramatically. The Chiefs ultimately led the NFL in attendance for six consecutive seasons (1994–99) and the AFC every year from 1992-2008.
Under Peterson's watch, the Chiefs sold out 149 consecutive home games—including six playoff games—in one of the NFL's largest venues, despite Kansas City being the league's sixth-smallest television market. The Chiefs averaged more than 75,500 paid fans per home game during Peterson's 20-season tenure.
Peterson’s impressive track record as a talent evaluator began during his days with the Philadelphia Eagles (1976–82) assisting head coach Dick Vermeil lead the Eagles to four consecutive playoff seasons and Super Bowl XV. He was subsequently selected to build the United States Football League’s Philadelphia Stars in July 1982. As the franchise’s president and general manager, he and head coach Jim Mora Sr. proceeded to assemble the most successful team in the league’s three-year existence, capturing USFL titles in 1984 and 1985. The Stars' 48-13-1 overall record during regular and postseason play, amassing a 7-1 postseason record, was the best of any USFL club. His efforts were rewarded in 1983 and 1984, when he was named The Sporting News’ USFL Executive of the Year.
Peterson serves on the National Board for the Maxwell Football Club and serves as Chairman of the Board of Trustees for the Pop Warner Little Scholars organization. He is a member of the International World Presidents Organization (IWPO) and serves on the board of the Third and Long Foundation, founded by the late Pro Football Hall of Famer Derrick Thomas. Peterson was inducted into the Pennsylvania Sports Hall of Fame in 2009, into the Missouri Sports Hall of Fame in 2005 and into the Long Beach (CA) Sports Hall of Fame in 2003. Other honors he has received include: the 2002 Pop Warner Award for Excellence in Athletics, the 2001 Pro Football Executive Award (All-American Football Foundation), the '98 Maxwell Football Club Reds Bagnell Award for Outstanding Contributions to the Game of Football, and the '98 Special Achievement Award for Professional Athletics, presented by the Greater Kansas City Sports Commission.