Captatio benevolentiae
Encyclopedia
Captatio benevolentiæ is a Latin locution formed by the words capto ('take, catch') and benevolentia ('benevolence') on genitive case
Genitive case
In grammar, genitive is the grammatical case that marks a noun as modifying another noun...

; so it generally means catch benevolence.
The expression is used to indicate the attitude of those that, with fine words, deception, flattery, try to persuade other people.
  • In rhetoric
    Rhetoric
    Rhetoric is the art of discourse, an art that aims to improve the facility of speakers or writers who attempt to inform, persuade, or motivate particular audiences in specific situations. As a subject of formal study and a productive civic practice, rhetoric has played a central role in the Western...

    , this expression refers to a technique that, usually at the beginning of a poem, is useful to have welcomed the attention of those who heard or read.
  • From a legal
    Law
    Law is a system of rules and guidelines which are enforced through social institutions to govern behavior, wherever possible. It shapes politics, economics and society in numerous ways and serves as a social mediator of relations between people. Contract law regulates everything from buying a bus...

    point of view this expression is meant the ability to influence the vote in the city through the exploitation of its institutional role within the community in which the citizen lives.
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