Capricorn FM
Encyclopedia
Capricorn FM is the first commercial radio station in the rural northern province of Limpopo
Limpopo
Limpopo is the northernmost province of South Africa. The capital is Polokwane, formerly named Pietersburg. The province was formed from the northern region of Transvaal Province in 1994, and initially named Northern Transvaal...

 in South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

.

Overview

Capricorn FM broadcasts on 96.0 FM in Mokopane/Polokwane; 98.0 FM in Hoedspruit; 105.4 FM in Louis Trichardt; 89.9 FM in Sibasa and 97.6 FM in Tzaneen and is available internationally by streaming audio over the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

. As a commercial radio station, the broadcasting format carries 70% music and 30% talk shows, in an attempt to feature a variety of urban genres in R&B, soul, afro-pop, afro-soul, hip-hop, kwaito, house and also cater for jazz and gospel lovers.

Its presenters include Shandu Madima, Muthusi Makosholo, Khensani Nyango, Maxwell Modiba, Complexion, Thabiso Kotane, Charles Mnisi, Thami Tiki, Simphiwe Mdlalose, Jos Ncube, Clayson Monyela, Joey Ntlatleng, Kamo Masoga, Prudence, George and Cappucino, Ashifa Shabba, BK and Mpho.

History

Taking its name from the latitudinal line that cuts across Limpopo
Limpopo
Limpopo is the northernmost province of South Africa. The capital is Polokwane, formerly named Pietersburg. The province was formed from the northern region of Transvaal Province in 1994, and initially named Northern Transvaal...

 (Tropic of Capricorn
Tropic of Capricorn
The Tropic of Capricorn, or Southern tropic, marks the most southerly latitude on the Earth at which the Sun can be directly overhead. This event occurs at the December solstice, when the southern hemisphere is tilted towards the Sun to its maximum extent.Tropic of Capricorn is one of the five...

), the only province in the country with one of the 5 major circles of latitude that mark maps of the earth; began broadcasting from its state-of-the-art studios in Bendor, Polokwane
Polokwane
Polokwane, meaning "Place of Safety",is a city in the Polokwane Local Municipality and the capital of the Limpopo province, South Africa. It is also often referred to by its former name, Pietersburg. Polokwane is a major urban centre, the biggest and most important north of Gauteng. The population...

 six months after receiving its commercial broadcast license. It was established on the 26th of November 2007 and has been led by the CEO Simphiwe Mdlalose who represents MSG Afrika Media, who together with his partner and former talk show host Given Mkhari were part of consortium that successfully competed against a number of contenders for the license to broadcast in Limpopo. The station's lineup speaks volumes of how Capricorn FM has attracted the "best of the best" in the industry, as they have been able to attract personalities that have been on radio for a number of years with a mix of new and fresh talent in the form of Shandu Madima, Khensani Nyango, Thabiso Kotane and the Ashifa Breakfast trio of Ashifa Shabba, BK and Mpho.

Target audience

As a commercial radio station, the broadcasting format carries 70% music and 30% talk shows. The music will feature a variety of urban genres in R&B, soul
Soul
A soul in certain spiritual, philosophical, and psychological traditions is the incorporeal essence of a person or living thing or object. Many philosophical and spiritual systems teach that humans have souls, and others teach that all living things and even inanimate objects have souls. The...

, afro-pop, afro-soul, hip-hop, kwaito
Kwaito
Kwaito is a music genre that emerged in Johannesburg, South Africa, during the 1990s. It is a variant of house music featuring the use of African sounds and samples. Typically at a slower tempo range than other styles of house music, Kwaito often contains catchy melodic and percussive loop samples,...

, and house
House
A house is a building or structure that has the ability to be occupied for dwelling by human beings or other creatures. The term house includes many kinds of different dwellings ranging from rudimentary huts of nomadic tribes to free standing individual structures...

, and also cater for jazz
Jazz
Jazz is a musical style that originated at the beginning of the 20th century in African American communities in the Southern United States. It was born out of a mix of African and European music traditions. From its early development until the present, jazz has incorporated music from 19th and 20th...

 and gospel
Gospel
A gospel is an account, often written, that describes the life of Jesus of Nazareth. In a more general sense the term "gospel" may refer to the good news message of the New Testament. It is primarily used in reference to the four canonical gospels of Matthew, Mark, Luke, and John...

 lovers and what Capricorn FM describes as urban jazz and urban gospel. Peoples of all ages will each find that they have been included in the station's broadcasts. The idea to cater for an ever diversifying audience was paramount to the decision to broadcast 70% in English and 30% vernacular, incorporating the three dominant ethnic groups in the province (tshiVenda, sePedi, xiTsonga). Capricorn FM broadcasts 24 hours throughout Limpopo with five transmitters covering the main towns and areas surrounding them.

Content

The station offers adult contemporary, interspersed with news and views from the station's team of on-air personalities. The community is strongly reflected. Exciting competitions form part of the station's day to day activities and at the time of going to press, there are competitions sponsored by Tastic Rice and Samsung Mobile. The weather and sports news also fill in a substantial percentage of the content.

Ownership

Capricorn FM is the first and only commercial radio station in Limpopo, launched on the 26th of November 2007. The CEO Simphiwe Mdlalose who represents MSG Afrika Media, and his business partner and former radio talk-show host, Given Mkhari, were part of a consortium that successfully competed against a number of contenders for the license to broadcast in Limpopo.

Mondays - Thursdays

  • 0000 - 0300 Midnite Episode
  • 0300 - 0600 Sunrise Delight
  • 0600 - 0900 Ashifa Breakfast
  • 0900 - 1200 Silky Touch
  • 1200 - 1500 Prime Adventure
  • 1500 - 1800 Capricorn FM Drive
  • 1800 - 2000 Capricorn FM Talk
  • 2000 - 2359 Soul Connection


Fridays

  • 0000 - 0600 Sunrise Delight
  • 0600 - 0900 Ashifa Breakfast
  • 0900 - 1200 Silky Touch
  • 1200 - 1500 Prime Adventure
  • 1500 - 1800 Capricorn FM Drive
  • 1800 - 2000 Sports Precinct
  • 2000 - 2200 The Jam District
  • 2200 - 2359 Mixdown Avenue

Saturdays

  • 0000 – 0300: Revelers Joint
  • 0300 – 0600: Morning After
  • 0600 – 0900: Weekend Fix Breakfast
  • 0900 – 1200: Capricorn FM Top 30
  • 1200 – 1500: The Grand Extravaganza
  • 1500 – 1800: The Fab Fiesta
  • 1800 - 2359: Mixdown Avenue

Sundays

  • 0000 – 0300: Revelers Joint
  • 0300 – 0600: Weekend Fix Breakfast
  • 0900 – 1200: The Sheltered Zone
  • 1200 – 1500: Love Zone
  • 1500 – 1800: TC on Sunday
  • 1800 – 2100: The Urban Jazz Valley
  • 2100 – 0000: Grand Finale


External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK