California Raisin Advisory Board
Encyclopedia
The California Raisin Advisory Board (or CALRAB), Fresno, California
, is most notable for the use of The California Raisins
to market their namesake product, raisin
s.
It was abolished in 1994. There is now a California Raisin Marketing Board.
Both organizations serve to help market raisins, advocate for the industry, and provide information about raisins to the public.
Fresno, California
Fresno is a city in central California, United States, the county seat of Fresno County. As of the 2010 census, the city's population was 510,365, making it the fifth largest city in California, the largest inland city in California, and the 34th largest in the nation...
, is most notable for the use of The California Raisins
The California Raisins
The California Raisins were a fictional rhythm and blues musical group as well as advertising and merchandising characters composed of anthropomorphized raisins based on black caricatures. Lead vocals were sung by musician Buddy Miles...
to market their namesake product, raisin
Raisin
Raisins are dried grapes. They are produced in many regions of the world. Raisins may be eaten raw or used in cooking, baking and brewing...
s.
It was abolished in 1994. There is now a California Raisin Marketing Board.
Both organizations serve to help market raisins, advocate for the industry, and provide information about raisins to the public.