CBS Mobile is a division of CBS Interactive Inc. charged with building CBS Corporation

CBS Corporation

CBS Corporation is an American media conglomerate focused on commercial broadcasting, publishing, billboards and television production, with most of its operations in the United States. The President and CEO of the company is Leslie Moonves. Sumner Redstone, owner of National Amusements, is CBS's...

's wireless business across entertainment, sports and news for CBS, The CW, and CBS Paramount Television. CBS Mobile offers content ranging from mobile video alerts for CBS Mobile News, CBS Sports Mobile and entertainment properties, to mobile Web sites, made-for-mobile video on all major carriers, a 24/7 mobile television network, and partnerships with ad targeting companies.

Aggregate Knowledge

CBS Mobile has partnered with the company Aggregate Knowledge, which sifts through click-histories of every story on the site and looks at users in aggregate

Aggregate data

In statistics, aggregate data describes data combined from several measurements.In economics, aggregate data or data aggregates describes high-level data that is composed of a multitude or combination of other more individual data....

 in order to find pattern

Pattern

A pattern, from the French patron, is a type of theme of recurring events or objects, sometimes referred to as elements of a set of objects.These elements repeat in a predictable manner...

s in those clicks so that it can recommend the most relevant Web content based on what other people with similar tastes are reading and clicking on.

Ads

On February 6, 2008, CBS Mobile and Loopt

Loopt

Loopt is a company based in Mountain View, California, United States. Loopt produces mobile Location-based services that allow users to discover the world around them, and find and enjoy the friends, places and events around them....

 announced an agreement to deliver the first location-based mobile Web site advertisements in the United States. Through this partnership, advertisers will be able to use GPS and other localization technology to reach consumers at their physical location, enabling them to target users who are near a particular place of business.

Privacy

The ads are not sent via SMS to consumers' mobile devices, but instead appear on mobile Web sites which consumers can access from their cell phones. Loopt has claimed that all consumer location data used is privacy protected by Loopt and its partners under compliance with the industry's practices.

CBS Mobile and Loopt also require that interested customers “opt in” the ad service. And to further protect privacy, the two executives say the ads are delivered anonymously and the location history is not stored.