CBS Cares
Encyclopedia
CBS Cares are a collection of public service announcement
Public service announcement
A public service announcement or public service ad is a type of advertisement featured on television, radio, print or other media...

s that appear on CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

 that touch upon issues such as tolerance
Toleration
Toleration is "the practice of deliberately allowing or permitting a thing of which one disapproves. One can meaningfully speak of tolerating, ie of allowing or permitting, only if one is in a position to disallow”. It has also been defined as "to bear or endure" or "to nourish, sustain or preserve"...

, child advocacy
Child advocacy
Child advocacy refers to a range of individuals, professionals and advocacy organizations who promote the optimal development of children. An individual or organization engaging in advocacy typically seeks to protect children's rights which may be abridged or abused in a number of areas.- Rights...

, and depression
Depression (mood)
Depression is a state of low mood and aversion to activity that can affect a person's thoughts, behaviour, feelings and physical well-being. Depressed people may feel sad, anxious, empty, hopeless, helpless, worthless, guilty, irritable, or restless...

. Seen at least once during prime-time, each PSA is about 10 to 30 seconds long, and often features stars of CBS's programs.

In popular culture

CBS Cares is referenced by Craig Ferguson
Craig Ferguson
Craig Ferguson is a Scottish American television host, stand-up comedian, writer, actor, director, author, and producer. He is the host of The Late Late Show with Craig Ferguson, an Emmy Award-nominated, Peabody Award-winning late-night talk show that airs on CBS...

 on The Late Late Show with Craig Ferguson
The Late Late Show with Craig Ferguson
The Late Late Show with Craig Ferguson is a Peabody Award-winning American late-night talk show hosted by Scottish American comedian Craig Ferguson. Ferguson, the third regular host of the Late Late Show franchise, follows Late Show with David Letterman in the CBS late-night lineup...

as the butt of jokes when he says something that may be deemed inappropriate.
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