Butler, Shine, Stern & Partners
Encyclopedia
Butler, Shine, Stern & Partners is an independent advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...

 located in Sausalito, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

.

History

Butler, Shine, Stern & Partners was founded in 1993 when John Butler and Mike Shine became the first creative team to leave Goodby, Silverstein & Partners to form their own agency. Greg Stern joined shortly thereafter to fill the role of Chief Executive Officer.

In 2006, BSSP took over BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...

's MINI
Mini
The Mini is a small car that was made by the British Motor Corporation and its successors from 1959 until 2000. The original is considered a British icon of the 1960s, and its space-saving front-wheel-drive layout influenced a generation of car-makers...

 Cooper account after Crispin, Porter + Bogusky dropped them for Volkswagen
Volkswagen
Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...

. In 2009, BSSP won a Gold Effie Award for their MINI
Mini
The Mini is a small car that was made by the British Motor Corporation and its successors from 1959 until 2000. The original is considered a British icon of the 1960s, and its space-saving front-wheel-drive layout influenced a generation of car-makers...

 Clubman advertising campaign. Awarded Small Agency of the Decade by Adweekmedia: Best of 2000s.

Influx

Influx is the strategy division of BSSP, and operates the marketing blog, Influx Insights. Influx recently hosted its sixth annual conference on marketing and branding, Influx Meet the Makers, at Milk Studios
Milk Studios
Milk Studios is a Swedish speciality products retailer. Their headquarters are in Älmhult, Sweden. Milk Studios has 12 locations in Sweden, two in Norway, and three in the United States....

 in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

.

Current clients

Sorel, Columbia
Columbia Sportswear
Columbia Sportswear Company is a United States company that manufactures and distributes outerwear and sportswear. It was founded in 1938 by the late Paul Lamfrom, father of present chairperson Gert Boyle. The company is headquartered in Washington County, Oregon, in an unincorporated part of the...

, MINI
Mini
The Mini is a small car that was made by the British Motor Corporation and its successors from 1959 until 2000. The original is considered a British icon of the 1960s, and its space-saving front-wheel-drive layout influenced a generation of car-makers...

, BoltBus
BoltBus
BoltBus is a bus line operating in the northeastern United States. It is a 50/50 venture between Greyhound Lines and Peter Pan Bus Lines providing service between New York City and other cities in the northeastern United States, utilizing the existing operating authority of Greyhound Lines...

, Priceline.com
Priceline.com
Priceline.com is a company and a commercial website that helps users obtain discount rates for travel-related purchases such as airline tickets and hotel stays. The company is not a direct supplier of these services; instead it facilitates the provision of travel services by its suppliers to its...

, Take Care Health (a Walgreens
Walgreens
Walgreen Co. , doing business as Walgreens , is the largest drugstore chain in the United States of America. As of August 31st, the company operates 8,210 locations across all 50 states, the District of Columbia and Puerto Rico. Founded in Chicago, Illinois in 1901, and has since expanded...

 subsidiary), Greyhound
Greyhound Lines
Greyhound Lines, Inc., based in Dallas, Texas, is an intercity common carrier of passengers by bus serving over 3,700 destinations in the United States, Canada and Mexico, operating under the well-known logo of a leaping greyhound. It was founded in Hibbing, Minnesota, USA, in 1914 and...

, Verisign
VeriSign
Verisign, Inc. is an American company based in Dulles, Virginia that operates a diverse array of network infrastructure, including two of the Internet's thirteen root nameservers, the authoritative registry for the .com, .net, and .name generic top-level domains and the .cc and .tv country-code...

, SFJazz, SFMOMA, Yellowpages.com
YELLOWPAGES.COM
YELLOWPAGES.com is an Internet web site operated by YELLOWPAGES.COM LLC which is a wholly owned subsidiary of AT&T..-History:Both sites' operations were merged into Yellowpages.com in 2005. As a result of SBC Communications' merger with AT&T, the post merger AT&T wholly owned an additional...

, RadioShack
RadioShack
RadioShack Corporation   is an American franchise of electronics retail stores in the United States, as well as parts of Europe, South America and Africa. As of 2008, RadioShack reported net sales and operating revenues of $4.81 billion. The headquarters of RadioShack is located in Downtown...

, Mountain Hardwear
Mountain Hardwear
Mountain Hardwear, founded in 1993, is a California -based company that manufactures outdoor clothing, backpacks, sleeping bags, tents, and gloves. Columbia Sportswear purchased Mountain Hardwear in 2003. The company is headquartered in Richmond, California.-History:In 1993, a small group of...

 and Piperlime
Piperlime
Piperlime is a San Francisco, California-based online retail company. Founded as a spin-off in 2006 by Gap Inc., Piperlime offers a selection of footwear and handbags for women, men and children...

.

External links

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