BusinessF1 Magazine
Encyclopedia
BusinessF1 Magazine is a monthly British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 Formula One
Formula One
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...

 magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

, focusing on the business side of Formula One.

Format

BusinessF1 was the first regularly published trade business magazine for any sporting activity. It was founded in March 2003 and is primarily about financing and management of the sport but covers all aspects of Formula One except the actual racing and driving. It supplies more than 52,000 readers around the world with news, analysis, statistics, features and special reports. According to BusinessF1 Magazine, "over ninety per cent editorial is exclusive, original and timely."

BusinessF1 is an perfect bound 84-132 page magazine in full colour with editorial and advertisements. It is printed on matte art paper with a laminated soft cover.

Circulation and readership

According to BusinessF1.com, supply of the magazine is deliberately restricted to members of the global motor sport community and the managers and marketing executives of substantial companies around the world. Half of all copies are distributed to people who primarily make their living from motor sport and the other half to the general sports marketing and business community.

It is not on sale to the general public and efforts are made to ensure copies are not available to that sector. The distribution policy is highly focused and to protect its market it has a high cover price which also serves to attract a very high pass-on readership. The magazine also has a large ratio of readers who are known as high net worth individual
High net worth individual
A high-net-worth individual is a person with a high net worth. In the private banking business, these individuals typically are defined as having investable assets in excess of US$1 million. As explained below, the U.S...

s and to that aim copies are distributed by bulk methods on private jets and private aviation terminals plus relevant exhibitions, specialised conferences and Formula One race meetings.

Each copy of the magazine is estimated to be read by an average of seven readers a copy, double the normal average of a typical trade and business magazine. Most readers say they spend more than an hour on each issue, and a much higher proportion are cover-to-cover readers than of any other trade magazine.

Legal cases

Since 2003, the magazine has been involved in several court cases involving the Fédération Internationale de l'Automobile
Fédération Internationale de l'Automobile
The Fédération Internationale de l'Automobile is a non-profit association established as the Association Internationale des Automobile Clubs Reconnus on 20 June 1904 to represent the interests of motoring organisations and motor car users...

 (FIA), motorsport's world governing body. In 2003, the magazine lost a case brought in the UK courts against the FIA, which had refused it accreditation to attend the Australian Grand Prix. Between 2005 and 2007, FIA employees Alan Donnelly
Alan Donnelly
Alan Donnelly is a British politician from Jarrow who served as a Labour Member of the European Parliament and leader of the European Parliamentary Labour Party....

, Richard Woods
Richard Woods
Edward "Richard" Woods, CNZM is Chairman of the Board of the Environmental Risk Management Authority, a New Zealand Government Agency that ensures compliance with the Hazardous Substances and New Organisms Act - HSNO Act 1996...

 and Charlie Whiting
Charlie Whiting
Charlie Whiting is FIA Formula One Race Director, Safety Delegate, Permanent Starter and head of the F1 Technical Department, in which capacities he generally manages the logistics of each F1 Grand Prix, inspects cars in Parc fermé before a race, enforces FIA rules, and controls the lights which...

 won libel cases against the magazine, although Rubython won a counterclaim against Woods. The magazine also lost libel cases brought by Michael Schumacher's manager Willi Weber
Willi Weber
Wilhelm "Willi" Friedrich Weber is the manager of numerous German racing drivers including seven-time Formula One champion Michael Schumacher, his brother Ralf Schumacher and Timo Scheider...

 and Tony Purnell
Tony Purnell
Tony Purnell is a businessman and former principal of the Jaguar and Red Bull Formula One teams.-Pre-motorsport career:...

, an FIA consultant and former head of the Jaguar Racing
Jaguar Racing
Jaguar Racing was a Formula One team that competed in the FIA Formula One World Championship from 2000 to 2004. It was formed from the purchase by Ford of Jackie Stewart's Stewart Grand Prix Formula One team in June 1999. Ford renamed the team Jaguar Racing as part of its global marketing...

 Formula One team. In September 2007, the company formerly responsible for publishing the magazine, BusinessF1 Magazine Ltd. was subject to a winding up order, due to unpaid libel damages owed to Purnell. However, publishing was uninterrupted. Production of the magazine was taken over by the book publishing division, BusinessF1 Books Ltd several months previously but has now been discontinued.
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