Burgundy Records
Encyclopedia
Burgundy Records is an American
record label
, and subsidiary
of Sony Music Entertainment
.
and Aaron Neville
.
Burgundy Records is set to sign additional artists who have retained strong consumer affinity and produced a catalog of music that is still relevant and appreciated today. The label's primary target audience will be adult consumers who are fans of the artists' earlier work and are eager to hear new material. In tandem with this outreach to a loyal consumer base, the label will also bring widespread exposure for these artists and their new music to a contemporary audience.
Central to every project executed by SMG is the concept of a "360-Degree Approach." By operating like an agency, the Group analyzes artists from different angles and promotes them through a variety of channels, such as licensing, strategic partnerships, mobile applications, DRTV, tour marketing and publicity.
As of January 2010, Burgundy Records may have been discontinued, since its official website is redirected to Legacy Recordings
' website.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
record label
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...
, and subsidiary
Subsidiary
A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...
of Sony Music Entertainment
Sony Music Entertainment
Sony Music Entertainment ' is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America, the United States subsidiary of Japan's Sony Corporation....
.
History
In January 2006 the Sony BMG Strategic Marketing Group (SMG) announced the launch of its new record label, Burgundy Records. The new Sony BMG SMG imprint label, which was spearheaded by former Executive Vice President Joe DiMuro, now run by J.J. Rosen, previously an executive in Sony BMG's Digital Business Group, is set to sign multi-platinum artists and release new titles in conjunction with marketing campaigns that will promote the artists through traditional and non-traditional channels. Burgundy's first artists signed were musicians Chaka KhanChaka Khan
Chaka Khan , frequently known as the Queen of Funk, is a 10-time Grammy Award winning American singer-songwriter who gained fame in the 1970s as the frontwoman and focal point of the funk band Rufus. While still a member of the group in 1978, Khan embarked on a successful solo career...
and Aaron Neville
Aaron Neville
Aaron Neville is an American soul and R&B singer and musician. He has had four top-20 hits in the United States along with four platinum-certified albums...
.
Burgundy Records is set to sign additional artists who have retained strong consumer affinity and produced a catalog of music that is still relevant and appreciated today. The label's primary target audience will be adult consumers who are fans of the artists' earlier work and are eager to hear new material. In tandem with this outreach to a loyal consumer base, the label will also bring widespread exposure for these artists and their new music to a contemporary audience.
Central to every project executed by SMG is the concept of a "360-Degree Approach." By operating like an agency, the Group analyzes artists from different angles and promotes them through a variety of channels, such as licensing, strategic partnerships, mobile applications, DRTV, tour marketing and publicity.
As of January 2010, Burgundy Records may have been discontinued, since its official website is redirected to Legacy Recordings
Legacy Recordings
Legacy Recordings is Sony Music Entertainment's catalog division. It was founded in 1990 by CBS Records under the leadership of Jerry Shulman, Richard Bauer, Gary Pacheco and Amy Herot to handle reissues of recordings from the vast catalogues of Columbia Records, Epic Records and associated...
' website.
Burgundy Artists
Artists on the current Burgundy Records roster include (listed alphabetically):- AmericaAmerica (band)America is an English-American folk rock band that originally included members Gerry Beckley, Dewey Bunnell and Dan Peek. The three members were barely out of their teens when they became a musical sensation during 1972, scoring #1 hits and winning a Grammy for best new musical artist...
- Gloria EstefanGloria EstefanGloria María Milagrosa Fajardo García de Estefan; known professionally as Gloria Estefan is a Cuban-born American singer, songwriter, and actress. Known as the "Queen Of Latin Pop", she is in the top 100 best selling music artists with over 100 million albums sold worldwide, 31.5 million of those...
- Julio IglesiasJulio IglesiasJulio José Iglesias de la Cueva , better known simply as Julio Iglesias, is a Spanish singer who has sold over 300 million records worldwide in 14 languages and released 77 albums. According to Sony Music Entertainment, he is one of the top 15 best selling music artists in history,...
- Chaka KhanChaka KhanChaka Khan , frequently known as the Queen of Funk, is a 10-time Grammy Award winning American singer-songwriter who gained fame in the 1970s as the frontwoman and focal point of the funk band Rufus. While still a member of the group in 1978, Khan embarked on a successful solo career...
- Aaron NevilleAaron NevilleAaron Neville is an American soul and R&B singer and musician. He has had four top-20 hits in the United States along with four platinum-certified albums...
- The New Orleans Social Club
- Donna SummerDonna SummerLaDonna Adrian Gaines , known by her stage name, Donna Summer, is an American singer/songwriter who gained prominence during the disco era of the 1970s. She has a mezzo-soprano vocal range. Summer is a five-time Grammy winner and was the first artist to have three consecutive double albums reach...
External links
- Burgundy Records – Official website
- Sony Music, Parent Company of Burgundy