Bull's-Eye Barbecue Sauce is a popular barbecue sauce

Barbecue sauce

Barbecue sauce is a flavoring sauce or condiment ranging from watery to very thick consistency. As the name implies, it was created as an accompaniment to barbecued foods. While it can be applied to any food, it usually tops meat after cooking or during barbecuing, grilling, or baking...

 made by Kraft Foods

Kraft Foods

Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...

. RIDG's Finer Foods is the company name owned by Kraft which it chooses to identify as the distributor of the product. In Canada, it is also the official BBQ sauce of the Calgary Stampede

Calgary Stampede

The Calgary Stampede is an annual rodeo, exhibition and festival held every July in Calgary, Alberta, Canada. The ten-day event, which bills itself as "The Greatest Outdoor Show on Earth", attracts over one million visitors per year and features one of the world's largest rodeos, a parade, midway,...

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History

Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee

Gerry Dee

Gerry Dee is a Canadian stand-up comedian. Prior to his comic career, he was a physical education teacher and hockey coach at De La Salle College "Oaklands", a private co-ed high school in Toronto...

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Variants

• Bold Original
• Chicken & Rib Renegade
• Grilled Onion & Garlic Showdown
• Old West Hickory
• Honey Garlic Bonanza
• Hot Southern Cajun
• Sweet & Sticky
• Blazin' Chipotle
• Steakhouse

• Steakhouse BBQ with A.1. – Bulls-Eye barbecue sauce, flavoured with A1 Steak Sauce
  A1 Steak Sauce
  A1 is a steak sauce and condiment for use with meat or game dishes. It was developed in the United Kingdom as a brand in the year 1831 and was later introduced to the United States by G.F...
  
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• Smokin' Chipotle - flavoured with the chipotle
  Chipotle
  A chipotle , or chilpotle, which comes from the Nahuatl word chilpoktli meaning "smoked chili pepper" is a smoke-dried jalapeño that tends to be brown and shriveled. It is a chili used primarily in Mexican and Mexican-inspired cuisines, such as Mexican-American and Tex-Mex.Varieties of jalapeño...
  
   peppers
• Raging Buffalo - A combination of barbecue and hot wing sauce
• Sweet & Sticky BBQ Rib Sauce - An extra thick sauce flavoured with apple cider
• Guinness Draught - Flavoured with authentic Irish Guinness Draught beer
• Memphis Style - Mustard & spices with a sidekick of sweet brown sugar

Burger King

Bulls-Eye was used at Burger King

Burger King

Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...

 fast food restaurants on their Bulls-Eye BBQ burger, and Rodeo Cheeseburger. Replaced in 2007 with Sweet Baby Ray's.

External links

• Bull's-Eye Brotherhood