The Budweiser girls are women promotions

Promotion (marketing)

Promotion is one of the four elements of marketing mix . It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision....

 model/agents for Budweiser beer maker Anheuser-Busch, as well as advertising character

Advertising character

An advertising character is a fictional character that appears within advertising and marketing materials for a given product or service.-See also:*Moe anthropomorphism*List of American advertising characters...

s based on the in-person promoters.

The company introduced the concept and name in 1883.

At various times the company featured Budweiser girls in television and print advertisements, and hired local models to visit bars in costume for in-person promotions. Throughout their history the Bud Girls have had a sexually provocative but cleancut image, avoiding women who smoked, swore, had tattoos or body piercings, or a criminal record. During the 1990s Anheuser-Busch distributors hired college girls to promote Budweiser on campus and to college bars.

Japan

In 1990s, Budweiser girls appeared in Japanese TV commercials working as waitresses in beer gardens. Then Anna Umemiya

Anna Umemiya

is a Japanese television personality and model. Born in Tokyo, she is the daughter of a Japanese father and an American mother, herself a former model...

 appeared as a Bud girl, and the idea became more popular. Ayako Moriguchi was the first Bud girl to appear in print ads. You can buy Budweiser girl costumes in Cosplay

Cosplay

, short for "costume play", is a type of performance art in which participants don costumes and accessories to represent a specific character or idea. Characters are often drawn from popular fiction in Japan, but recent trends have included American cartoons and science fiction...

shops. Also beer garden waitresses and hostesses will sometimes dress as Bud girls.