Brian Witkin is the founder and president of Pacific Records

Pacific Records

Pacific Records has been the name of at least two record labels:-Pacific Records :Pacific Records, was founded by Brian Witkin in 1999. Formerly known as "Real2Reel Records", in 2004 Pacific was introduced as a division of Wingnut Media Group, Inc, based in Del Mar, California. The company was...

. As an entrepreneur

Entrepreneur

An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...

 and music producer

Record producer

A record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...

, he owned a record label and chain of retail record stores by the age of twenty. Witkin comes from a musical family; his father was an original member of Sha Na Na

Sha Na Na

Sha Na Na is an American rock and roll group. The name is taken from a part of the long series of nonsense syllables in the doo-wop hit song "Get a Job", originally recorded in 1957 by the Silhouettes....

Pacific Records

In 1999 at the age if 17 Witkin started the production company Real2Reel Records because he needed a record label

Record label

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 for his band "Warrior Finches". Witkin changed the name from Real2Real Records to Pacific Records because people were having trouble spelling Real2Real, in addition to trademark issues. In 2004 Pacific Records was trademarked and became a division of his company Wingnut Media Group Incorporated, which also manufactures clothing, buttons, and stickers as promotional material. Pacific Records sold compilation CDs of local artists in the San Diego area including his own band "Shut Up Sigmund Freud".