Brian France
Brian France is the CEO
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...

 and Chairman
Chair (official)
The chairman is the highest officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office is typically elected or appointed by the members of the group. The chairman presides over meetings of the assembled group and conducts its business in an...

The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...

, taking over the position from his father, Bill France, Jr.
Bill France, Jr.
William Clifton France , nicknamed "Bill Jr." and "Little Bill," was an American motorsports executive who served from 1972 to 2000 as the head of NASCAR, the sanctioning body of United States-based stock car racing. He succeeded the founder of NASCAR, his father Bill France, Sr., as its head...

, in 2003 He is widely known and regarded as one of the most powerful men in sports. France's family pioneered NASCAR out of a Southeast based sport, into a national and international multi billion dollar success. Prior to becoming Chairman and CEO, he had previously managed NASCAR's marketing department and touring divisions and was the creator of the Craftsman Truck Series
Craftsman Truck Series
The NASCAR Camping World Truck Series is a pickup truck racing series owned and operated by the National Association for Stock Car Auto Racing...

. France graduated from the University of Central Florida
University of Central Florida
The University of Central Florida, commonly referred to as UCF, is a metropolitan public research university located in Orlando, Florida, United States...

France also owns Brand Sense Partners, a Los Angeles based company whose clients include Halle Berry, Sheryl Crow, Jenny McCarthy, the Goodyear Tire and Rubber Company
Goodyear Tire and Rubber Company
The Goodyear Tire & Rubber Company was founded in 1898 by Frank Seiberling. Goodyear manufactures tires for automobiles, commercial trucks, light trucks, SUVs, race cars, airplanes, farm equipment and heavy earth-mover machinery....


Brian France's grandfather founded NASCAR in 1948. Since NASCAR is still privately owned and contained within the France family, racing has made the France family
France Family
The France Family is known as the "first family" of NASCAR racing. NASCAR was founded by Bill France, Sr. in 1948 and to this day France family members hold many high-ranking positions within the company...

 billionaires. NASCAR has the second highest TV ratings, after the National Football League, in the United States. NASCAR sanctions over 1,500 races at over 100 tracks in 39 states, and Canada. NASCAR has presented exhibition races in Suzuka City, Japan, Motegi City, Japan, Mexico, and Melbourne, Australia. Internationally, NASCAR races are broadcast in over 150 countries


  • Managed several short tracks, including Tucson Raceway Park
    Tucson Raceway Park
    Tucson Raceway Park is a 3/8-mile paved oval racetrack located at the Pima County Fairgrounds, off Interstate 10 just south of Tucson, Arizona. It is one of only three paved ovals in the state of Arizona . The track is currently closed. -History:The track was built in 1968, originally as a clay oval...

     in Arizona
    Arizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...

     in the earlier years of his career.
  • France is credited with taking the sport to a global business. He created a $750 million title sponsorship from Sprint/Nextel, a $4.5 billion television contract with Fox, FX, TNT, ESPN and ABC; essentially consolidated TV rights - which had never been done in history.
  • France developed a diversity program, female driver program and a marketing department that generates more than $2.2 billion in annual sales.
  • Named by Time Magazine as One of the Century's Most Influential in "TIME 100" in 2006 and one of the Best Sports Executives in 2007.
  • Named one of the five most powerful sports executives by The Sporting News
    The Sporting News
    Sporting News is an American-based sports magazine. It was established in 1886, and it became the dominant American publication covering baseball — so much so that it acquired the nickname "The Bible of Baseball"...

    , The Sports Business Journal and Sports Illustrated in 2005 and multiple years
  • Owns all licensing rights and royalties to Britney Spears fragrances.
  • France negotiated the Sirius Satellite Radio five-year, $108 million deal to become the official satellite radio partner of NASCAR beginning in 2007
  • Negotiated new television deals
    NASCAR on television and radio
    The following is the history of the coverage of NASCAR racing on television and radio. Although coverage of NASCAR dates back to at least 1960, the first flag-to-flag coverage of the sport on television was in 1979.-Early years:...

     with several networks in 1999 and 2005
  • Opened and managed NASCAR's Los Angeles
    Los Ángeles
    Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

     and New York City offices.
  • Founder of the Craftsman Truck Series
    Craftsman Truck Series
    The NASCAR Camping World Truck Series is a pickup truck racing series owned and operated by the National Association for Stock Car Auto Racing...

    in 1995
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