Boden is a London-based clothing company, founded in 1991 by Johnnie Boden. Their clothing and accessories are available through mail order

Mail order

Mail order is a term which describes the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote method such as through a telephone call or web site. Then, the products are delivered to the customer...

, online and telephone in the UK, US and Germany. Boden also has two shops in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 and Surrey

Surrey

Surrey is a county in the South East of England and is one of the Home Counties. The county borders Greater London, Kent, East Sussex, West Sussex, Hampshire and Berkshire. The historic county town is Guildford. Surrey County Council sits at Kingston upon Thames, although this has been part of...

. Boden products are only available direct from the company. The company has warehouses in Leicester

Leicester

Leicester is a city and unitary authority in the East Midlands of England, and the county town of Leicestershire. The city lies on the River Soar and at the edge of the National Forest...

, UK and Pittston, Pennsylvania

Pennsylvania

The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

, USA

History

Boden was founded by Johnnie Boden in 1991 and initially launched with eight menswear products. Womenswear was introduced in 1992. Childrenswear (Mini Boden) was bought in 1996 From Kate Barton who then became the chief designer. The website www.boden.co.uk was launched in April 1999. In 2002, the company expanded to America, and launched the US website, which now accounts for 30% of sales. Boden’s first shop opened in 2004 in Hanger Lane, London. The company launched a baby range in 2007. Boden’s second shop in Walton-on-Thames, Surrey opened in 2007. The company began trading in Germany in 2007, and launched www.bodendirect.de, the German website. Boden recently launched a new line for teenagers, called Johnnie B. This line features clothes from 10 to 16.

Products

Boden has a reputation for designing bright, attractive clothes for the upper middle classes <http://www.timesonline.co.uk/tol/life_and_style/career_and_jobs/best_100_companies/article1474192.ece>, <http://www.spectator.co.uk/archive/business/22786/the-hooray-who-became-a-middleclass-style-guru.thtml?SelectedIssueDate=17+June+2006>. Its collections are made up of the Boden range for men and women, Johnnie B for teenagers 10 - 17, Mini Boden for girls and boys aged 2–14 and Baby Boden for newborns to two-year-olds; new collections are launched every season.

Financial performance

In the summer of 2007, with more than a million regular customers, Boden announced a 60% rise in profits as its sales increased by 25% to £128.5m. The firm employs over 600 staff including newest model . <http://www.thisismoney.co.uk/news/article.html?in_article_id=422796&in_page_id=2>

External links

• Boden's US website
• Boden's UK website
• Boden's German website
• The Rainbow Trust Children’s Charity