Blokely is a men’s lifestyle pure play website based in the UK. An independent platform, it evolved from a blogging site, which focused mainly on grooming and style stories, to a web portal

Web portal

A web portal or links page is a web site that functions as a point of access to information in the World Wide Web. A portal presents information from diverse sources in a unified way....

 site with a constant run of in-depth features on entertainment, music, grooming, lifestyle and sport. The website's target audience is men aged between 20 and 40.

History

Blokely.com was founded in 2010 by James York, a former graduate of Southampton University and an insurance broker with Lloyd's of London. York registered the domain name Blokely.com in 2008 and initially set it up as a grooming blog.

York subsequently made the blog in to a fully fledged web portal in early 2011.

Website content

Blokely's celebrity columnists include: Bath

Bath Rugby

Bath Rugby is an English professional rugby union club that is based in the city of Bath. They play in the Aviva Premiership league...

 and England

England national rugby union team

The England national rugby union team represents England in rugby union. They compete in the annual Six Nations Championship with France, Ireland, Scotland, Italy, and Wales. They have won this championship on 26 occasions, 12 times winning the Grand Slam, making them the most successful team in...

 rugby union

Rugby union

Rugby union, often simply referred to as rugby, is a full contact team sport which originated in England in the early 19th century. One of the two codes of rugby football, it is based on running with the ball in hand...

 player Olly Barkley

Olly Barkley

Oliver John Barkley is an English rugby union player who plays at fly-half or centre for Bath and England. Uniquely, Barkley played for his country before making his full senior club début.-Early career:...

; TV & Radio Presenter Nat Coombs

Nat Coombs

Nathaniel 'Nat' Coombs is a British television & radio presenter & writer.-Education:Coombs was educated at the boys' independent school Dulwich College in Dulwich, South London, and at University College London.-Television and Radio:...

; television and radio presenter, Dave Berry

Dave Berry (presenter)

David "Dave" Berry is a British TV and Radio presenter from Charlton, London, England. Currently working with ITV and Capital London.-Career:...

; stand-up comedian, Josh Howie

Josh Howie

Joshua Howie is an English stand-up comedian, raised in London by his mother Lynne Franks.-Career:Howie started performing comedy on the London comedy circuit in 2002...

; and USA born actress and model, Kelly-Anne Lyons

Kelly-Anne Lyons

Kelly-Anne Lyons is an American actress, model and television presenter, best known as the female lead in the BBC comedy Dick and Dom's Funny Business; first broadcast in 2011. Other roles played by Lyons include the title role in Chelsey: OMG!...

. Yorkshire

Yorkshire County Cricket Club

Yorkshire County Cricket Club represents the historic county of Yorkshire as one of the 18 major county clubs which make up the English and Welsh domestic cricket structure....

 and England cricket

Cricket

Cricket is a bat-and-ball game played between two teams of 11 players on an oval-shaped field, at the centre of which is a rectangular 22-yard long pitch. One team bats, trying to score as many runs as possible while the other team bowls and fields, trying to dismiss the batsmen and thus limit the...

er, Ryan Sidebottom

Ryan Sidebottom

Ryan Jay Sidebottom is an English cricketer who plays domestic cricket for Yorkshire. He is a primarily a left-arm fast-medium bowler. Sidebottom played his first Test match in 2001 against Pakistan, but failed to take a wicket and was dropped for six years...

 contributed to the magazine during the 2010–11 Ashes series

2010–11 Ashes series

The 2010–11 Ashes series was played in Australia as part of the England cricket team's tour of Australia during the 2010–11 cricket season. Five Tests were played from 25 November 2010 to 7 January 2011...

.

Aimed at men between 20 and 40, Blokely's main categories and topics include; Grooming; Entertainment; Life; Style; Current Affairs; and Sports. Additional sections, which appear occasionally, include Motoring and Music. The magazine also features a Competitions section.

In June 2011 it was announced that Blokely had expanded by making some key editorial changes. It hired ex-FHM deputy style editor Matthew Hambly as the new deputy editor. In addition to this, former GMTV

GMTV

GMTV was the national Channel 3 breakfast television contractor, broadcasting in the United Kingdom from 1 January 1993 to 3 September 2010. It became a wholly owned subsidiary of ITV plc. in November 2009. Shortly after, ITV plc announced the programme would end...

 presenter Andrew Castle

Andrew Castle

Andrew Nicholas Castle is an English retired tennis professional, former British No. 1, and now television presenter.-Biography:...

was recruited to carry out celebrity interviews for the website in a new slot coined "Andrew Castle meets..."