Blausen Medical Communications, Inc. produces informative and aesthetically pleasing medical animations to illuminate the human body and alleviate patients' fears and concerns. Leveraging the ever decreasing cost of technology, Blausen Medical produces interactive media and engaging rich media. Through partnerships with Hospital and Doctors Alliances', proliferating smart phones, and web-based players these informative videos explain complex medical topics in terms and a period palatable across all age groups.

Background

Blausen Medical Communications was founded by CEO Bruce Blausen in Houston, TX in 1991 after seeing the impact rich media had on alleviating patients concerns during rounds. Over the next decade, Blausen Medical continued to produce custom animations and illustrations for clients, but with the explosive success of the iPhone

IPhone

The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

, the company immediately began to research and develop a method for leveraging this new format to reach an even larger audience.

In 2009, Blausen Medical Communications released the Blausen Human Atlas for the iPhone. Subsequent Atlases followed the release of the iPad

IPad

The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...

, Samsung Galaxy Tab

Samsung Galaxy Tab

The Samsung Galaxy Tab is an Android-based tablet computer produced by Samsung introduced on 2 September 2010 at the IFA in Berlin.The Galaxy Tab has a TFT-LCD touchscreen, Wi-Fi capability, a 1.0 GHz ARM Cortex-A8 Samsung Exynos 3110 processor, the Swype input system, a 3.2 MP rear-facing...

, and the Blackberry Playbook

BlackBerry PlayBook

The BlackBerry PlayBook is a tablet computer by Research In Motion , best known for the BlackBerry smartphone. It competes against Apple's iPad and a slew of Android-powered tablets....

.

Blausen Medical Communications is headquartered in Houston, TX.

Products

The Blausen Human Atlas is a collection of over 300 topics discussing common medical procedures in over a dozen different languages and across multiple platforms.
Originally conceived and launched with the iPhone, the Blausen Human Atlas is now available on every major carrier on a multitude of platforms, including iOS, Android and Blackberry OS

BlackBerry OS

BlackBerry OS is a proprietary mobile operating system, developed by Research In Motion for its BlackBerry line of smartphone handheld devices...

. Since its initial release, the Blausen Human Atlas has undergone several key revisions and updates based on patient feedback, such as higher resolution images, the ability to cache and recall topics as well as consolidation of the atlases. The use of rich media in an interactive form is often called Interactive Patient Care (IPC)

Interactive Patient Care (IPC)

Interactive patient care refers to an approach in health care that puts the emphasis on providing entertainment and educational resources to the patient bedside via the in-room TV. The technologies can provide interactive services that are personalized to the patient’s condition and provide...

.

Partnerships and affiliations

Blausen Medical Communications' past partnerships and affiliations include:

• Texas Health Center (CCTRN)
• CNN
  CNN
  Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...
  
  
• Dr. Oz
• SAB Miller
• Cancer Treatment Centers of America
  Cancer Treatment Centers of America
  Cancer Treatment Centers of America is a private, for-profit operator of cancer treatment hospitals and outpatient clinics which provide both conventional and alternative medical treatments.CTCA's headquarters are located in Schaumburg, Illinois....
  
  (CTCA)

Awards and recognition

• Blausen Medical Communications received Bronze for Mobile Application during the 2011 Web Health AwardsWinners list for 2011 Web Health Awards.
• Blausen Medical Communications featured in 3d Artist "Taste of Medicine" Article.
• Client Hospital, Winchester Medical Center, Wins Nursing IT Innovation Award from Health Data Management

External links

• Blausen Medical Communications, Inc.