Black Mass is the fourth studio album by the American rock band This Is Hell. The album will be released on October 11, 2011 through Rise Records

Rise Records

-History:Rise was founded in 1991 by Craig Ericson in Roseburg, Oregon. He released a small number of 7" records before putting the label on hiatus to attend college. Ericson didn't release anything further until 1999, after moving to Portland, Oregon. He began issuing small-print 7" records, and...

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Marketing and promotion

In early August 2011, a viral marketing

Viral marketing

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...

 website titled allrisefortheblackmass.com was created. The website, described as a "mysterious teaser" site for an "unknown event" in a press release, featured nothing but a countdown timer set to go off on October 11, 2011. About three weeks later on August 28, the website was revealed to be a promotion for an new album by This Is Hell titled Black Mass. The album's title track was made available for streaming online on August 31, and "Salt the Earth" was available on September 15.

This Is Hell's first tour in support of Black Mass will be a late 2011 North American tour opening for Underoath

Underoath

Underoath is an American Christian metalcore band from Tampa, Florida. Founded by Dallas Taylor and Luke Morton on November 30, 1997 in Ocala, Florida, subsequently its additional members were from Tampa, Florida...

, Comeback Kid

Comeback Kid

Comeback Kid is a Canadian hardcore band from Winnipeg, Manitoba. Formed in 2002, the band is currently signed to Facedown Records. Their name comes from a headline in a newspaper about hockey player, Mario Lemieux coming back to the NHL. The band was formed in 2002 by Andrew Neufeld and Jeremy...

 and The Chariot

The Chariot (band)

The Chariot is an American mathcore band from Douglasville, Georgia, formed in 2003. The current lineup consists of drummer David Kennedy, bassist Jon "KC Wolf" Kindler, vocalist and bandleader Josh Scogin, and guitarists Brandon Henderson and Stephen Harrison. The band has experienced frequent...

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Track listing

1. "Acid Rain"
2. "Black History"
3. "Salt the Earth"
4. "Black Mass"
5. "The Wars: Part One"
6. "Mi Nombre"
7. "The Last Outlaw"
8. "Demons"
9. "The Reckoning"
10. "The Wars: Part Two"