Birthdays (retailer)
Encyclopedia
Birthdays is a British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 High Street greeting cards retailer. From its beginning in 1966, Ron Wood Greeting Cards operated as a wholesaler of greeting cards and gift wrap in Bury
Bury
Bury is a town in Greater Manchester, England. It lies on the River Irwell, east of Bolton, west-southwest of Rochdale, and north-northwest of the city of Manchester...

, Greater Manchester
Greater Manchester
Greater Manchester is a metropolitan county in North West England, with a population of 2.6 million. It encompasses one of the largest metropolitan areas in the United Kingdom and comprises ten metropolitan boroughs: Bolton, Bury, Oldham, Rochdale, Stockport, Tameside, Trafford, Wigan, and the...

. In the mid 1970s three card shops were opened and soon the number had increased to thirty. In 1986 the Birthdays concept was launched, and the product range gradually diversified to include novelties
Novelties
A novelty item is a small manufactured adornment, especially a personal adornment.- Novelty item :This term covers a range of small manufactured goods, such as*antiques*collectables*chocolates*esoterica*executive toys*gadgets*tools and implements...

, soft toys and ornaments. Birthdays has operated for over 40 years under various names, and is now one of the leading greetings card retailers in the UK with over 400 stores nationwide.

The chain's head office is incorporated with the Clinton Cards Head Office in Loughton, Essex

Acquisition

In 2002, Clinton Cards
Clinton Cards
Clinton Cards is a chain of stores in the UK founded in 1968 by Don Lewin. Mostly selling greeting cards, as the name suggests, the chain claims to be "the largest specialist retailer of greetings cards, plush merchandise and related products in the UK with over 700 shops." They used to be...

 approached Birthdays with a buyout offer reportedly worth roughly £100 million. The two sides, however, were unable to reach an agreement. In September 2003, investors instead sold the company to Scottish entrepreneur Tom Hunter
Tom Hunter
Sir Thomas Blane Hunter is a Scottish businessman, entrepreneur, and philanthropist.In April 2007, Hunter was reported in the Sunday Times Rich List as the first ever home-grown billionaire in Scotland, with an estimated wealth of £1.05 billion...

 in partnership with Chris Gorman, owner of the Gadget Shop chain of retail novelty stores, for an estimated £60 million, and began making plans to cross-market Birthdays' and Gadget Shops' product ranges in each other's stores.

Hunter and Gorman soon discovered that Birthdays required a larger injection of capital investment than either was willing or able to provide. In November 2004, it was announced Birthdays had again been sold, this time to Clinton Cards whom had originally approached the company 2 years prior, for a total of just £50 million, to become a wholly owned subsidiary of Clinton Cards plc.

Administration

It was announced on 21st May 2009 on BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

 Breakfast
Breakfast
Breakfast is the first meal taken after rising from a night's sleep, most often eaten in the early morning before undertaking the day's work...

 News
News
News is the communication of selected information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience.- Etymology :...

 that the company had gone into administration, though parent company Clinton Cards
Clinton Cards
Clinton Cards is a chain of stores in the UK founded in 1968 by Don Lewin. Mostly selling greeting cards, as the name suggests, the chain claims to be "the largest specialist retailer of greetings cards, plush merchandise and related products in the UK with over 700 shops." They used to be...

said all of the stores would remain open for the time being.

Just under two months later, Clinton Cards bought back 180 of the Birthdays stores, closing some. In Scotland, only 15 stores remain open.
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