William 'Bill' Luff was an Australian rules football

Australian rules football

Australian rules football, officially known as Australian football, also called football, Aussie rules or footy is a sport played between two teams of 22 players on either...

er who played for Essendon

Essendon Football Club

The Essendon Football Club, nicknamed The Bombers, is an Australian rules football club which plays in the Australian Football League...

 in the Victorian Football League

Australian Football League

The Australian Football League is both the governing body and the major professional competition in the sport of Australian rules football...

 (VFL) during the 1930s.

Luff was a good forward at Camberwell

Camberwell Football Club

Camberwell Football Club was an Australian rules football club who were formed in 1896 and competed in the Victorian Football Association between 1926 and 1990. Nicknamed the Cobras, Camberwell wore dark blue, white and red club colours...

 before he came to Essendon and topped the VFA's goal-kicking in 1933 with 106 goals. He continued this form when he arrived at Essendon the following season and kicked four goals on debut and five goals in just his third match.

He then returned to Camberwell in 1935 and again was the league's top goal-kicker, bagging 75 goals. The next five seasons were spent back with Essendon, whom were suffering from a rare finals drought.

In 2003, Luff was announced as a forward pocket

Forward pocket

In Australian rules football, the forward pocket refers to a position on the field deep in offense.Forward pocket players, situated in the forward line, need to have good avoidance and goal sneak skills and usually, quality forward-pockets are noted for their agility and ability to score difficult...

in the official Camberwell 'Team of the Century'.