Bijoux Terner
Encyclopedia
Bijoux Terner is a global chain of fashion retail stores with over 700 locations around the world.
Known for its wide assortment of accessories and simple price point strategy, Bijoux Terner has over 35 years of experience designing, sourcing, and selling accessories inspired by global fashion trends.
The company offers a wide range of fashion accessories including watches, necklaces, pashminas, scarves, handbags, ties, and travel accessories.
Its headquarters are in Miami, FL.
Terner, known as “Moni,” had left his native Cuba
in 1960 after the government seized control of his family’s business.
In Cuba
, Terner had been the president of the National Association for Handbag Manufacturers and, shortly after arriving in the United States
, he launched a handbag manufacturing business of his own operating out of the basement of a local department store. Terner soon found success designing handbags for airline flight attendants. By 1965, his young business was supplying handbags to more than 80 percent of airline carriers and two of his handbags are on permanent display at the Smithsonian National Air and Space Museum.
In 1974, Salomon Terner founded Bijoux Terner. Originally established strictly as a jeweler, the company soon began distributing custom designed jewelry at wholesale prices out of malls and merchandise marts. Before long, Bijoux Terner’s aim expanded to include other fashion accessories as well. Salomon Terner’s daughter, Rosa, decided to follow in her father’s footsteps and joined the company. With the two of them at the helm, Bijoux Terner experienced steady growth over the next twenty years.
In 1997, Salomon and Rosa Terner decided to try selling all of the jewelry and accessories at an underperforming kiosk
in Miami International Airport
at $10.
The location sold the merchandise five times faster than usual and, in just a few hours, had sold out.
Realizing that the simple price point was perfect for travel customers who were in a hurry, the company began targeting the travel retail industry with a simple price point strategy. Bijoux Terner boutiques were opened in airports, on cruise ships, and eventually in casinos all around the world.
In less than a decade, the company grew to over 400 locations in more than 25 countries around the world.
Terner decided to sell the company and, in 2006, the Bahrain
-based private equity firm Arcapita
acquired Bijoux Terner for $90 million.
In 2007, Gabriel Bottazzi was named CEO becoming only the second CEO in the company’s over-thirty-year history.
Under his leadership, Bijoux Terner has expanded its retail operations, revamped its warehouse and reporting system, introduced new product categories, and grown to over 700 locations worldwide.
Since then, the company's product offerings have expanded to include bags and purses, textiles, travel accessories, and home goods.
Within its categories, Bijoux Terner offers products such as watches, necklaces, earrings, pashminas, scarves, wallets, and handbags. The company also serves travel consumers offering goods such as travel pillows, chargers for electronics, and bedazzled headphones.
The in-house design team models their designs after global high-fashion trends.
had been underperforming and on the verge of closing. In a last ditch effort, Rosa Terner decided to try to sell all of the store's products at $10. The experiment worked and the store sold five times more than usual and sold out in a matter of hours. The experiment led the company to introduce a simple price point strategy at all of its locations. In the United States
, the company applied a $10 price to its products while, in Europe, they sold for €12.
Today, prices vary slightly depending on the market. The simple price point strategy has been an enormous success. Since its introduction, Bijoux Terner has grown 15 to 20 times its original size.
Its headquarters are in Miami, FL where it also has its distribution center. The company has Sourcing and Quality Assurance offices based in Hong Kong
and Shenzhen, China, as well as additional account support in Dubai, United Arab Emirates; Manila, Philippines; and Zaragoza, Spain.
Known for its wide assortment of accessories and simple price point strategy, Bijoux Terner has over 35 years of experience designing, sourcing, and selling accessories inspired by global fashion trends.
The company offers a wide range of fashion accessories including watches, necklaces, pashminas, scarves, handbags, ties, and travel accessories.
Its headquarters are in Miami, FL.
Origins & History
Bijoux Terner was founded in 1974 by Salomon Terner in Miami, FL.Terner, known as “Moni,” had left his native Cuba
Cuba
The Republic of Cuba is an island nation in the Caribbean. The nation of Cuba consists of the main island of Cuba, the Isla de la Juventud, and several archipelagos. Havana is the largest city in Cuba and the country's capital. Santiago de Cuba is the second largest city...
in 1960 after the government seized control of his family’s business.
In Cuba
Cuba
The Republic of Cuba is an island nation in the Caribbean. The nation of Cuba consists of the main island of Cuba, the Isla de la Juventud, and several archipelagos. Havana is the largest city in Cuba and the country's capital. Santiago de Cuba is the second largest city...
, Terner had been the president of the National Association for Handbag Manufacturers and, shortly after arriving in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, he launched a handbag manufacturing business of his own operating out of the basement of a local department store. Terner soon found success designing handbags for airline flight attendants. By 1965, his young business was supplying handbags to more than 80 percent of airline carriers and two of his handbags are on permanent display at the Smithsonian National Air and Space Museum.
In 1974, Salomon Terner founded Bijoux Terner. Originally established strictly as a jeweler, the company soon began distributing custom designed jewelry at wholesale prices out of malls and merchandise marts. Before long, Bijoux Terner’s aim expanded to include other fashion accessories as well. Salomon Terner’s daughter, Rosa, decided to follow in her father’s footsteps and joined the company. With the two of them at the helm, Bijoux Terner experienced steady growth over the next twenty years.
In 1997, Salomon and Rosa Terner decided to try selling all of the jewelry and accessories at an underperforming kiosk
Kiosk
Kiosk is a small, separated garden pavilion open on some or all sides. Kiosks were common in Persia, India, Pakistan, and in the Ottoman Empire from the 13th century onward...
in Miami International Airport
Miami International Airport
Miami International Airport , also known as MIA and historically Wilcox Field, is the primary airport serving the South Florida area...
at $10.
The location sold the merchandise five times faster than usual and, in just a few hours, had sold out.
Realizing that the simple price point was perfect for travel customers who were in a hurry, the company began targeting the travel retail industry with a simple price point strategy. Bijoux Terner boutiques were opened in airports, on cruise ships, and eventually in casinos all around the world.
In less than a decade, the company grew to over 400 locations in more than 25 countries around the world.
Terner decided to sell the company and, in 2006, the Bahrain
Bahrain
' , officially the Kingdom of Bahrain , is a small island state near the western shores of the Persian Gulf. It is ruled by the Al Khalifa royal family. The population in 2010 stood at 1,214,705, including 235,108 non-nationals. Formerly an emirate, Bahrain was declared a kingdom in 2002.Bahrain is...
-based private equity firm Arcapita
Arcapita
Arcapita Inc. is a Delaware-incorporated holding and real estate company, headquartered in Atlanta, Georgia....
acquired Bijoux Terner for $90 million.
In 2007, Gabriel Bottazzi was named CEO becoming only the second CEO in the company’s over-thirty-year history.
Under his leadership, Bijoux Terner has expanded its retail operations, revamped its warehouse and reporting system, introduced new product categories, and grown to over 700 locations worldwide.
Products
When first launched, Bijoux Terner strictly offered jewelry goods.Since then, the company's product offerings have expanded to include bags and purses, textiles, travel accessories, and home goods.
Within its categories, Bijoux Terner offers products such as watches, necklaces, earrings, pashminas, scarves, wallets, and handbags. The company also serves travel consumers offering goods such as travel pillows, chargers for electronics, and bedazzled headphones.
The in-house design team models their designs after global high-fashion trends.
Simple Price Point Strategy
The simple price point strategy began as an experiment at one of the company's locations. A Bijoux Terner kiosk at Miami International AirportMiami International Airport
Miami International Airport , also known as MIA and historically Wilcox Field, is the primary airport serving the South Florida area...
had been underperforming and on the verge of closing. In a last ditch effort, Rosa Terner decided to try to sell all of the store's products at $10. The experiment worked and the store sold five times more than usual and sold out in a matter of hours. The experiment led the company to introduce a simple price point strategy at all of its locations. In the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, the company applied a $10 price to its products while, in Europe, they sold for €12.
Today, prices vary slightly depending on the market. The simple price point strategy has been an enormous success. Since its introduction, Bijoux Terner has grown 15 to 20 times its original size.
Locations
Bijoux Terner has over 700 locations in 50 countries around the world.Its headquarters are in Miami, FL where it also has its distribution center. The company has Sourcing and Quality Assurance offices based in Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
and Shenzhen, China, as well as additional account support in Dubai, United Arab Emirates; Manila, Philippines; and Zaragoza, Spain.