Big CBS Love
Encyclopedia
Big CBS Love is an English-language started as a joint venture
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...

 between Reliance Broadcast Network Ltd. and CBS Studios International.

It is India’s first International Women’s Entertainment Channel that is targeting young women between 20-34 years of age.
This channel was launched on 21st March 2011
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