BidClix
Encyclopedia
The BidClix Advertising Marketplace was an online advertising network
with over 5,200 registered publishers and 10,400 registered advertisers. BidClix served approximately 1.1 billion ads per month, reaching an estimated 25 million individual consumers in the US and international markets.
BidClix was a corporate partner of NetAid
, a New York
based anti-poverty organization. The company claims to provide free advertising to NetAid.
. Prior to this model other advertising networks which required an employee to manually perform all tasks on behalf of the advertiser or publisher. The "self serve" system is widely copied today, and has become the standard in the online advertising industry.
In December 2004 BidClix licensed its ActiveMarket technology to Bell Canada
, operator of Sympatico.MSN
.ca, the largest web portal in the Canadian market.
The BidClix Advertising Marketplace closed down July 31, 2007.
Advertising network
An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand...
with over 5,200 registered publishers and 10,400 registered advertisers. BidClix served approximately 1.1 billion ads per month, reaching an estimated 25 million individual consumers in the US and international markets.
BidClix was a corporate partner of NetAid
NetAid
NetAid is an anti-poverty initiative. It started as a joint venture between the United Nations Development Programme and Cisco Systems. It became an independent nonprofit organization in 2001. In 2007, NetAid became a part of Mercy Corps...
, a New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
based anti-poverty organization. The company claims to provide free advertising to NetAid.
History
BidClix was the first online advertising network to create a "self serve" system that allowed advertisers to create and manage their advertising campaigns and allowed publishers to manage their online advertising inventory through a web-based interfaceUser interface
The user interface, in the industrial design field of human–machine interaction, is the space where interaction between humans and machines occurs. The goal of interaction between a human and a machine at the user interface is effective operation and control of the machine, and feedback from the...
. Prior to this model other advertising networks which required an employee to manually perform all tasks on behalf of the advertiser or publisher. The "self serve" system is widely copied today, and has become the standard in the online advertising industry.
In December 2004 BidClix licensed its ActiveMarket technology to Bell Canada
Bell Canada
Bell Canada is a major Canadian telecommunications company. Including its subsidiaries such as Bell Aliant, Northwestel, Télébec, and NorthernTel, it is the incumbent local exchange carrier for telephone and DSL Internet services in most of Canada east of Manitoba and in the northern territories,...
, operator of Sympatico.MSN
MSN
MSN is a collection of Internet sites and services provided by Microsoft. The Microsoft Network debuted as an online service and Internet service provider on August 24, 1995, to coincide with the release of the Windows 95 operating system.The range of services offered by MSN has changed since its...
.ca, the largest web portal in the Canadian market.
The BidClix Advertising Marketplace closed down July 31, 2007.