Better Living Through Chemistry
Encyclopedia
The phrase "Better Living Through Chemistry" is a variant of a DuPont
advertising slogan, "Better Things for Better Living...Through Chemistry." DuPont adopted it in 1935 and it was their slogan until 1982 when the "Through Chemistry" part was dropped. Since 1999, their slogan has been "The miracles of science".
The phrase "Better Living Through Chemistry" was used on products that were not affiliated with DuPont to circumvent trademark infringement
. This transmutation is now more commonly used than the original. This statement is used for commentary on several different topics, from the promotion of prescription or recreational drugs, to the praise of chemicals and plastics, to the sarcastic criticism of the same.
DuPont
E. I. du Pont de Nemours and Company , commonly referred to as DuPont, is an American chemical company that was founded in July 1802 as a gunpowder mill by Eleuthère Irénée du Pont. DuPont was the world's third largest chemical company based on market capitalization and ninth based on revenue in 2009...
advertising slogan, "Better Things for Better Living...Through Chemistry." DuPont adopted it in 1935 and it was their slogan until 1982 when the "Through Chemistry" part was dropped. Since 1999, their slogan has been "The miracles of science".
The phrase "Better Living Through Chemistry" was used on products that were not affiliated with DuPont to circumvent trademark infringement
Trademark infringement
Trademark infringement is a violation of the exclusive rights attaching to a trademark without the authorization of the trademark owner or any licensees...
. This transmutation is now more commonly used than the original. This statement is used for commentary on several different topics, from the promotion of prescription or recreational drugs, to the praise of chemicals and plastics, to the sarcastic criticism of the same.