Better Cheddars
Encyclopedia
Better Cheddars is a brand
of baked snack cracker
manufactured by Nabisco
, a subsidiary of Kraft Foods, Inc.
In the United States, Better Cheddars are marketed under the "Flavor Originals" trademark
, which also includes the Chicken in a Biskit brand. Better Cheddars were first introduced by Nabisco in February 1981, and originally had sourdough
culture in its ingredients. They were advertised on television as the "San Francisco-style" snack cracker, and were the first commercials featured actor/comedian Ron Carey
as a cable car
operator singing the Better Cheddars theme song and eating the snack. The name became a registered trademark in February 1985. The brand was created by Nabisco's Manhattan-based marketing agency of record, The William Esty Company, and the name was created by Senior Copywriter Niels Peter Olsen working with Creative Director Howard Cowell.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of baked snack cracker
Cracker (food)
A cracker is a baked good commonly made from grain flour dough and typically made in quantity in various hand-sized or smaller shapes. Flavorings or seasonings, such as salt, herbs, seeds, and/or cheese, may be added to the dough or sprinkled on top before baking...
manufactured by Nabisco
Nabisco
Nabisco is an American brand of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Illinois-based Kraft Foods. Nabisco's plant in Chicago, a production facility at 7300 S...
, a subsidiary of Kraft Foods, Inc.
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
In the United States, Better Cheddars are marketed under the "Flavor Originals" trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
, which also includes the Chicken in a Biskit brand. Better Cheddars were first introduced by Nabisco in February 1981, and originally had sourdough
Sourdough
Sourdough is a dough containing a Lactobacillus culture, usually in symbiotic combination with yeasts. It is one of two principal means of biological leavening in bread baking, along with the use of cultivated forms of yeast . It is of particular importance in baking rye-based breads, where yeast...
culture in its ingredients. They were advertised on television as the "San Francisco-style" snack cracker, and were the first commercials featured actor/comedian Ron Carey
Ron Carey (actor)
Ron Carey was an American film and television actor. The 5-foot 4-inch actor was best known for playing cocky Officer Carl Levitt on TV's Barney Miller, in which he was almost always surrounded by male actors who stood at least 4" taller...
as a cable car
San Francisco cable car system
The San Francisco cable car system is the world's last permanently operational manually operated cable car system, in the US sense of a tramway whose cars are pulled along by cables embedded in the street. It is an icon of San Francisco, California...
operator singing the Better Cheddars theme song and eating the snack. The name became a registered trademark in February 1985. The brand was created by Nabisco's Manhattan-based marketing agency of record, The William Esty Company, and the name was created by Senior Copywriter Niels Peter Olsen working with Creative Director Howard Cowell.