Bet-at-home.com
Encyclopedia
bet-at-home.com AG is a leading European online gambling and sports betting company that was founded in 1999 by Jochen Dickinger and Franz Ömer. bet-at-home.com transformed into a joint stock corporation in May 2004, in December of the same year was listed on the Frankfurt Stock Exchange. bet-at-home.com has offices located in Germany, Austria, Malta and Gibraltar. Through their Maltese companies, the company has been issued licenses for sports betting and casino. Since 2009, bet-at-home.com AG is a member of the „BetClic Everest Group“, which is one of the leading French companies in the industry of online gaming and sports betting.
The product range includes sportsbook
, casino, live casino, games and poker
. The entire product range is currently available in 22 languages (as of July 2011). With now over 2.5 million registered users (as of September 2011), bet-at-home.com AG and its subsidiaries is considered to be a leading betting company
in Europe, especially Eastern Europe and the German speaking countries.
Upper Austria
, by Jochen Dickinger and Franz Ömer. In March 2000 www.bet-at-home.com went online. Initially the business focused its activities solely on online sports betting
. Due to the rapid growth, the product portfolio could be continuously broadened. Two months after the website was launched, the Livescore service, www.livescore.cc, was launched and this lead to the relaunch of the bet-at-home.com website in 2002. With the start of the new online casino in November 2005, the website was again redesigned. In the following year (2006), bet-at-home.com launched its poker platform. In 2008, the product range broadened with the Relaunch of a new online casino. A short while later, in June 2009, bet-at-home.com launched their new product line Games. Since September of the same year, live streaming
and live betting have been offered for various sporting events.
Founded in 1999 as a limited company, in May 2004 the capital investments increased and bet-at-home.com transformed into a joint stock corporation. In December of the same year, the corporation was listed on the stock exchange.
Further capital increases in subsequent years followed. Between 2006 and 2009 the corporation held a 60-percent share of Racebets GmbH. bet-at-home.com AG is a member of the „BetClic Everest Group“, which is one of the leading French companies in the industry of online gaming and sports betting and that acquired the majority vote in April 2009.
bet-at-home.com AG’s shares are listed on the stock exchange in Frankfurt
, Xetra
and Vienna
. (As of July 2011)
and is responsible for the listing of bet-at-home.com’s shares
. The company holds 100% of bet-at-home.com Entertainment GmbH. The company’s Linz office is primarily responsible for the ongoing technology transfer within the company and the internally developed software. The activities in Malta are operated under bet-at-home.com Holding Ltd and its 100% owned subsidiaries hold the Maltese gaming licenses for casino, poker and sports betting, that have been issued by Lotteries & Gaming Authority (LGA).
is bet-at-home’s core business. Start of 2000, the company launched its first sportsbook offer on www.bet-at-home.com. Since then, the offer has continually expanded and now includes bets from more than 30 different sport arts. On average, there are approximately daily 7000 bets available online (as of July 2011).
bet-at-home.com does not limit itself to only traditional sports arts, such as football and tennis, but also offers a wide variety of bets for less common sport arts such as darts
, futsal
(indoor football) or cricket
. The possibility to place bets on politics or special events broaden the betting range. This includes the US presidential elections or events such as the Oscars or the Euro Vision Song Contest
.
In 2010, bet-at-home.com’s sportsbook hold was €28,297,000.
or blackjack
but also slot machine
s and casino tournaments.
In 2010, bet-at-home.com’s casino hold totalled €31,415,000.
, Seven Card Stud
, Five Card Stud
, Five Card Draw
, Five Card Draw 7-A, Omaha High, Omaha Hi/Lo and Soko. For each version fixed-limit, pot limit and no-limit tables are available.
In 2010, bet-at-home.com’s poker hold reached €2,089,000.
s to high-low, virtual sports, lottery games and Keno
.
In 2010, bet-at-home.com’s game hold was €4,345,000 and developed very positively.
, a football club in the Primera División
. bet-at-home.com also prevails in German and Austria football, for example, in the German Bundesliga the bookmaker is partner of FC Schalke 04
. In Austria, bet-at-home.com sponsors FK Austria Wien
, SV Ried
and FC Blau-Weiß Linz
, a club that is for the 2011/2012 season in the 2nd highest Austrian league. In 2006/07, the corporation was also the main sponsor of the former second division club SCS bet-at-home.com
in Schwanenstadt and the Polish first division club Wisła Krakau. The bookmaker is also present on tournament level, for example, in 2009 and 2010 bet-at-home.com sponsored a prestigious preparatory tournament in London, the Emirates Cup
. Additionally, the brand bet-at-home.com can be seen in UEFA Champions League
, Europa League and Euro 2012 Qualification
matches due to LED and static banners. Moreover, between 2008 and 2009 there was a partnership with the Bulgarian Football Federation
.
Tour. In 2011 alone the brand bet-at-home.com could be seen at eight events.
The company was main and title sponsor of the bet-at-home Open in Hamburg
, and the bet-at-home Cup Kitzbühel
. Furthermore, bet-at-home.com was premium partner for the events in Stuttgart
, Halle
, Zagreb
, Umag
and Valencia. Since 2006, the corporation is sponsor of the WTA tournament in Linz
. Currently, as of 2011, there are also co-operations with various national tennis associations, such as the Association of Bavaria and eight regional Austrian associations.
, the 2009 Handball World Championships
and the Handball EURO 2010
the corporation was able to find strong barrings in the field of handball. At the moment the company is sponsor of the premier Spanish handball league the Liga ASOBAL. In 2010/2011, bet-at-home.com was also partner of the German Bundesliga club SG Flensburg-Handewitt
. On the International level, the bookmaker sponsored the Romanian and the Czech Handball Federation.
. On an international level, bet-at-home.com was main sponsor of the 2011 IIHF World Championships.
Ski jumping plays an important role in sponsoring. In 2007/2008 and also in 2011/2012 bet-at-home.com was sponsor of the prestigious Four Hills Tournament
. In 2010/2011, the corporation sponsored both FIS Ski Flying Cups in Harrachov (Czech Republic) and all five ski jumping FIS Team Tour tournaments in Germany (Willingen, Klingenthal und Oberstdorf). Additionally, the company is the official partner of the Bulgarian National Ski Jumping Team.
The product range includes sportsbook
Sports betting
Sports betting is the activity of predicting sports results and placing a wager on the outcome.-United States of America:Aside from simple wagers such as betting a friend that one's favorite baseball team will win its division or buying a football "square" for the Super Bowl, sports betting is...
, casino, live casino, games and poker
Poker
Poker is a family of card games that share betting rules and usually hand rankings. Poker games differ in how the cards are dealt, how hands may be formed, whether the high or low hand wins the pot in a showdown , limits on bet sizes, and how many rounds of betting are allowed.In most modern poker...
. The entire product range is currently available in 22 languages (as of July 2011). With now over 2.5 million registered users (as of September 2011), bet-at-home.com AG and its subsidiaries is considered to be a leading betting company
Bookmaker
A bookmaker, or bookie, is an organization or a person that takes bets on sporting and other events at agreed upon odds.- Range of events :...
in Europe, especially Eastern Europe and the German speaking countries.
Corporate history
bet-at-home.com was founded in December 1999, in WelsWels
Wels is the second largest city of the state of Upper Austria, located in the north of Austria, on the Traun River near Linz. It is not part of its surrounding Wels County , but a so-called Statutarstadt . However, Wels is the county seat of Wels-Land.- Geography :Wels is located in the...
Upper Austria
Upper Austria
Upper Austria is one of the nine states or Bundesländer of Austria. Its capital is Linz. Upper Austria borders on Germany and the Czech Republic, as well as on the other Austrian states of Lower Austria, Styria, and Salzburg...
, by Jochen Dickinger and Franz Ömer. In March 2000 www.bet-at-home.com went online. Initially the business focused its activities solely on online sports betting
Sports betting
Sports betting is the activity of predicting sports results and placing a wager on the outcome.-United States of America:Aside from simple wagers such as betting a friend that one's favorite baseball team will win its division or buying a football "square" for the Super Bowl, sports betting is...
. Due to the rapid growth, the product portfolio could be continuously broadened. Two months after the website was launched, the Livescore service, www.livescore.cc, was launched and this lead to the relaunch of the bet-at-home.com website in 2002. With the start of the new online casino in November 2005, the website was again redesigned. In the following year (2006), bet-at-home.com launched its poker platform. In 2008, the product range broadened with the Relaunch of a new online casino. A short while later, in June 2009, bet-at-home.com launched their new product line Games. Since September of the same year, live streaming
Streaming media
Streaming media is multimedia that is constantly received by and presented to an end-user while being delivered by a streaming provider.The term "presented" is used in this article in a general sense that includes audio or video playback. The name refers to the delivery method of the medium rather...
and live betting have been offered for various sporting events.
Founded in 1999 as a limited company, in May 2004 the capital investments increased and bet-at-home.com transformed into a joint stock corporation. In December of the same year, the corporation was listed on the stock exchange.
Further capital increases in subsequent years followed. Between 2006 and 2009 the corporation held a 60-percent share of Racebets GmbH. bet-at-home.com AG is a member of the „BetClic Everest Group“, which is one of the leading French companies in the industry of online gaming and sports betting and that acquired the majority vote in April 2009.
bet-at-home.com AG’s shares are listed on the stock exchange in Frankfurt
Frankfurt Stock Exchange
The Frankfurt Stock Exchange is the world's 12th largest stock exchange by market capitalization. Located in Frankfurt am Main, Germany, the Frankfurt Stock Exchange is owned and operated by Deutsche Börse, which also owns the European futures exchange Eurex and the clearing company...
, Xetra
Xetra (trading system)
Xetra is a worldwide electronic securities trading system based in Frankfurt, Germany. It was created for the Frankfurt Stock Exchange and launched in November, 1997. It is operated by Deutsche Börse....
and Vienna
Wiener Börse
The Wiener Börse AG is the only stock exchange in Vienna, Austria, and one of the most established exchanges in Eastern- and Southeastern Europe.-History:...
. (As of July 2011)
Corporate structure
bet-at-home.com AG is based in Düsseldorf and acts as the holdingHolding company
A holding company is a company or firm that owns other companies' outstanding stock. It usually refers to a company which does not produce goods or services itself; rather, its purpose is to own shares of other companies. Holding companies allow the reduction of risk for the owners and can allow...
and is responsible for the listing of bet-at-home.com’s shares
Share (finance)
A joint stock company divides its capital into units of equal denomination. Each unit is called a share. These units are offered for sale to raise capital. This is termed as issuing shares. A person who buys share/shares of the company is called a shareholder, and by acquiring share or shares in...
. The company holds 100% of bet-at-home.com Entertainment GmbH. The company’s Linz office is primarily responsible for the ongoing technology transfer within the company and the internally developed software. The activities in Malta are operated under bet-at-home.com Holding Ltd and its 100% owned subsidiaries hold the Maltese gaming licenses for casino, poker and sports betting, that have been issued by Lotteries & Gaming Authority (LGA).
Sportsbook
SportsbookSports betting
Sports betting is the activity of predicting sports results and placing a wager on the outcome.-United States of America:Aside from simple wagers such as betting a friend that one's favorite baseball team will win its division or buying a football "square" for the Super Bowl, sports betting is...
is bet-at-home’s core business. Start of 2000, the company launched its first sportsbook offer on www.bet-at-home.com. Since then, the offer has continually expanded and now includes bets from more than 30 different sport arts. On average, there are approximately daily 7000 bets available online (as of July 2011).
bet-at-home.com does not limit itself to only traditional sports arts, such as football and tennis, but also offers a wide variety of bets for less common sport arts such as darts
Darts
Darts is a form of throwing game where darts are thrown at a circular target fixed to a wall. Though various boards and games have been used in the past, the term "darts" usually now refers to a standardised game involving a specific board design and set of rules...
, futsal
Futsal
Futsal is a variant of association football that is played on a smaller pitch and mainly played indoors. Its name is a portmanteau of the Portuguese futebol de salão and the Spanish fútbol de salón , which can be translated as "hall football" or "indoor football"...
(indoor football) or cricket
Cricket
Cricket is a bat-and-ball game played between two teams of 11 players on an oval-shaped field, at the centre of which is a rectangular 22-yard long pitch. One team bats, trying to score as many runs as possible while the other team bowls and fields, trying to dismiss the batsmen and thus limit the...
. The possibility to place bets on politics or special events broaden the betting range. This includes the US presidential elections or events such as the Oscars or the Euro Vision Song Contest
Eurovision Song Contest
The Eurovision Song Contest is an annual competition held among active member countries of the European Broadcasting Union .Each member country submits a song to be performed on live television and then casts votes for the other countries' songs to determine the most popular song in the competition...
.
In 2010, bet-at-home.com’s sportsbook hold was €28,297,000.
Casino
bet-at-home.com via one of its subsidiaries has a Maltese gaming license, that acquires them the right to operate an online casino. After the launch of their sportsbook product range, the second main product, the bet-at-home.com casino was launched in 2005. It offers casino classics such as rouletteRoulette
Roulette is a casino game named after a French diminutive for little wheel. In the game, players may choose to place bets on either a single number or a range of numbers, the colors red or black, or whether the number is odd or even....
or blackjack
Blackjack
Blackjack, also known as Twenty-one or Vingt-et-un , is the most widely played casino banking game in the world...
but also slot machine
Slot machine
A slot machine , informally fruit machine , the slots , poker machine or "pokies" or simply slot is a casino gambling machine with three or more reels which spin when a button is pushed...
s and casino tournaments.
In 2010, bet-at-home.com’s casino hold totalled €31,415,000.
Poker
Online poker is a multiplayer game where poker players play live against each other at virtual poker tables. bet-at-home.com AG operates with one of the world’s biggest online poker networks due to one of its subsidiaries. The players can choose Texas Hold’emTexas hold 'em
Texas Hold 'em is a variation of the standard card game of poker. The game consists of two cards being dealt face down to each player and then five community cards being placed face-up by the dealer—a series of three then two additional single cards , with...
, Seven Card Stud
Seven-card stud
Seven-card stud is a variant of stud poker. Until the recent increase in popularity of Texas hold 'em, seven-card stud was the most popular poker variant in home games across the United States, and in casinos in the eastern part of the country. Two to eight players is common, though eight may...
, Five Card Stud
Five-card stud
Five-card stud is the earliest form of the card game stud poker, originating during the American Civil War, but is less commonly played today than many other more popular poker games. It is still a popular game in parts of the world, especially in Finland where a specific variant of five-card stud...
, Five Card Draw
Five-card draw
Five-card draw is a poker variant that is the simplest and often the first variant learned by most players. It is common in home games but rare in casino and tournament play...
, Five Card Draw 7-A, Omaha High, Omaha Hi/Lo and Soko. For each version fixed-limit, pot limit and no-limit tables are available.
In 2010, bet-at-home.com’s poker hold reached €2,089,000.
Games
‘Games’ was launched on the www.bet-at-home.com website in 2009 and is considered as the product group with the highest innovation and growth potential. The products range from table and card games, slot machineSlot machine
A slot machine , informally fruit machine , the slots , poker machine or "pokies" or simply slot is a casino gambling machine with three or more reels which spin when a button is pushed...
s to high-low, virtual sports, lottery games and Keno
Keno
Keno is a lottery or bingo gambling game often played at modern casinos, and is also offered as a game in some state lotteries. A traditional live casino keno game uses a circular glass enclosure called a "bubble" containing 80 balls which determine the ball draw result. Each ball is imprinted...
.
In 2010, bet-at-home.com’s game hold was €4,345,000 and developed very positively.
Sponsorships
bet-at-home.com sponsors various sports clubs and associations, as well as, numerous sporting events.Football
In the area of football, the company is the main sponsor of RCD MallorcaRCD Mallorca
Real Club Deportivo Mallorca is a Spanish football team based on Palma, Majorca, in the Balearic Islands. Founded on 5 March 1916, the team currently plays in the Spanish first division, holding home games at Son Moix....
, a football club in the Primera División
La Liga
The Primera División of the Liga Nacional de Fútbol Profesional , commonly known as La Liga or, for sponsorship reasons, Liga BBVA since 2008, is the top professional association football division of the Spanish football league system...
. bet-at-home.com also prevails in German and Austria football, for example, in the German Bundesliga the bookmaker is partner of FC Schalke 04
FC Schalke 04
Fußball-Club Gelsenkirchen-Schalke 04, commonly known as simply FC Schalke 04 or Schalke , is a German, association-football club originally from the Schalke district of Gelsenkirchen, North Rhine-Westphalia. Schalke has long been one of the most popular football teams in Germany, even though major...
. In Austria, bet-at-home.com sponsors FK Austria Wien
FK Austria Wien
Fußballklub Austria Wien is an Austrian association football club from the capital city of Vienna. They are considered the most successful club in Austria, having won the highest Austrian Bundesliga 23 times, the Austrian Cup 27 times and the Austrian Supercup 6 times. They also reached the UEFA...
, SV Ried
SV Ried
SV Ried is an Austrian association football club from Ried im Innkreis. The team plays its home matches at the 7,680 capacity Keine-Sorgen Arena. The club currently plays in the Bundesliga after winning promotion from the Erste Liga in the 2004/05 season...
and FC Blau-Weiß Linz
FC Blau-Weiß Linz
FC Blau-Weiss Linz are an Austrian association footballclub playing in the Austrian Football First League in the current 2011–12 season.-Current squad:-Staff and board members:* Manager: Thomas Weissenböck...
, a club that is for the 2011/2012 season in the 2nd highest Austrian league. In 2006/07, the corporation was also the main sponsor of the former second division club SCS bet-at-home.com
SC Schwanenstadt
SC Schwanenstadt was an Austrian football club from Schwanenstadt, Upper Austria.The club was founded on March 16, 1946, it achieved promotion to the Landeliga in 2000 and to the Regionalliga Mitte one year later, where in 2005 they won the championship and continued their way up to First League...
in Schwanenstadt and the Polish first division club Wisła Krakau. The bookmaker is also present on tournament level, for example, in 2009 and 2010 bet-at-home.com sponsored a prestigious preparatory tournament in London, the Emirates Cup
Emirates Cup
The Emirates Cup is an annual two-day pre-season football tournament hosted by English Premier League club Arsenal and held at the Emirates Stadium, the club's home ground...
. Additionally, the brand bet-at-home.com can be seen in UEFA Champions League
UEFA Champions League
The UEFA Champions League, known simply the Champions League and originally known as the European Champion Clubs' Cup or European Cup, is an annual international club football competition organised by the Union of European Football Associations since 1955 for the top football clubs in Europe. It...
, Europa League and Euro 2012 Qualification
UEFA Euro 2012 qualifying
The qualifying competition for UEFA Euro 2012 is a series of parallel association football competitions held over 2010 and 2011 to decide the qualifiers for UEFA Euro 2012, to be held in Poland and Ukraine...
matches due to LED and static banners. Moreover, between 2008 and 2009 there was a partnership with the Bulgarian Football Federation
Bulgarian Football Union
The Bulgarian Football Union is a football association based in Bulgaria and a member of UEFA. It organizes a football league, Bulgarian A Professional Football Group, and fields its Bulgaria national football team in UEFA and FIFA -authorised competitions.A legal entity that it claims descent...
.
Tennis
bet-at-home.com is an ongoing sponsor of tennis tournaments in the ATP World Tour and the WTAWomen's Tennis Association
The Women's Tennis Association , founded in 1973 by Billie Jean King, is the principal organizing body of Women's Professional Tennis. It governs the WTA Tour which is the worldwide professional tennis tour for women. Its counterpart organization in the men's professional game is the Association of...
Tour. In 2011 alone the brand bet-at-home.com could be seen at eight events.
The company was main and title sponsor of the bet-at-home Open in Hamburg
2011 International German Open
The 2011 International German Open was a tennis tournament played on outdoor red clay courts. It was the 104th edition of the event known that year as the International German Open and was part of the ATP World Tour 500 series of the 2011 ATP World Tour...
, and the bet-at-home Cup Kitzbühel
2011 Bet-at-home Cup Kitzbühel
The 2011 Bet-at-home Cup Kitzbühel was a tennis tournament played on outdoor clay courts. It was the 67th edition of the Bet-at-home Cup Kitzbühel, as part of the World Tour 250 series of the 2011 ATP World Tour. It took place at the Tennis stadium Kitzbühel in Kitzbuehel Austria, from August 1...
. Furthermore, bet-at-home.com was premium partner for the events in Stuttgart
2011 MercedesCup
The 2011 MercedesCup was a tennis tournament played on outdoor clay courts. It was the 34th edition of the MercedesCup, and was part of the ATP World Tour 250 series of the 2011 ATP World Tour...
, Halle
2011 Gerry Weber Open
The 2011 Gerry Weber Open was a tennis tournament to played on outdoor grass courts. It was the 19th edition of the event known that year as the Gerry Weber Open and was part of the ATP World Tour 250 series of the 2011 ATP World Tour...
, Zagreb
2011 PBZ Zagreb Indoors
The 2011 PBZ Zagreb Indoors was an ATP tennis tournament played on hard courts indoors. It was the 7th edition of the PBZ Zagreb Indoors, and was part of the ATP World Tour 250 series of the 2011 ATP World Tour...
, Umag
2011 ATP Studena Croatia Open
The 2011 ATP Studena Croatia Open was a tennis tournament played on outdoor clay courts. It was the 21st edition of the ATP Studena Croatia Open, and was part of the ATP World Tour 250 Series of the 2011 ATP World Tour...
and Valencia. Since 2006, the corporation is sponsor of the WTA tournament in Linz
Generali Ladies Linz
The Generali Ladies Linz is a tennis tournament held in Linz, Austria. Held since 1987, this WTA Tour event is a Tier II-tournament and is played on indoor hardcourts...
. Currently, as of 2011, there are also co-operations with various national tennis associations, such as the Association of Bavaria and eight regional Austrian associations.
Handball
bet-at-home.com is also represented as a sponsor in handball. As an official sponsor of the EHF Champions LeagueEHF Champions League
The EHF Champions League is the most important professional club handball competition in Europe . The competition was started in the 1956–57 season, and is administered by the European Handball Federation.The most successful teams are from Germany and Spain...
, the 2009 Handball World Championships
2009 World Men's Handball Championship
The 2009 World Men's Handball Championship took place in Croatia from 16 January–1 February, in the cities of Split, Zadar, Osijek, Varaždin, Poreč, Zagreb and Pula. Croatia was selected from a group of four potential hosts which included the Czech Republic, Greece and Romania.The opening game and...
and the Handball EURO 2010
2010 European Men's Handball Championship
The 2010 EHF European Men's Handball Championship was held in Austria from 19–31 January, in the cities of Vienna, Graz, Innsbruck, Linz and Wiener Neustadt.-Venues:...
the corporation was able to find strong barrings in the field of handball. At the moment the company is sponsor of the premier Spanish handball league the Liga ASOBAL. In 2010/2011, bet-at-home.com was also partner of the German Bundesliga club SG Flensburg-Handewitt
SG Flensburg-Handewitt
SG Flensburg-Handewitt is a team handball club from Germany. Currently, SG Flensburg-Handewitt competes in the German First League of Handball .-Accomplishments:*National Championship of Germany: 1**2004*National Cup of Germany: 3...
. On the International level, the bookmaker sponsored the Romanian and the Czech Handball Federation.
Winter sports
In ice hockey, bet-at-home.com sponsors the ice hockey clubs such as HC Plzeň 1929 and the Black Wings LinzEHC Black Wings Linz
The EHC LIWEST Black Wings Linz are a member of the Austrian Erste Bank Eishockey Liga. They play their home games in Linz, Austria at the Keine Sorgen Eisarena Linz.-History:...
. On an international level, bet-at-home.com was main sponsor of the 2011 IIHF World Championships.
Ski jumping plays an important role in sponsoring. In 2007/2008 and also in 2011/2012 bet-at-home.com was sponsor of the prestigious Four Hills Tournament
Four Hills Tournament
The Four Hills Tournament is composed of four Ski Jumping World Cup events and has taken place in Germany and Austria each year since 1952.The Four Hills Tournament champion is the one who gets the most points over the four events...
. In 2010/2011, the corporation sponsored both FIS Ski Flying Cups in Harrachov (Czech Republic) and all five ski jumping FIS Team Tour tournaments in Germany (Willingen, Klingenthal und Oberstdorf). Additionally, the company is the official partner of the Bulgarian National Ski Jumping Team.