Bertram Gawronski
Encyclopedia
Bertram Gawronski is a Social Psychologist, Canada Research Chair in Social Psychology (Tier II), and Professor of Psychology at The University of Western Ontario, Canada.
, Germany. In 1998, he completed a M.A. in Philosophy at the Free University of Berlin
, Germany, and in 2001 a Ph.D. in Psychology at the Humboldt University of Berlin
, Germany. From 2002 to 2004, Gawronski worked as a Post-Doctoral Fellow with Galen Bodenhausen in the Department of Psychology at Northwestern University
in Chicago
, Illinois, U.S.A.. In 2004, he accepted a position as Assistant Professor at The University of Western Ontario in London, Ontario
, Canada, where he was awarded a Canada Research Chair in 2005. He was promoted to the rank of Associate Professor in 2008 and to the rank of Full Professor in 2010.
that addresses the relation between explicit and implicit attitudes, and the Quadruple-Process Model (Quad-Model; developed in collaboration with Frederica Conrey, Jeffrey Sherman, Kurt Hugenberg, and Carla Groom), a mathematical model
that allows researchers to quantify the impact of qualitatively distinct mental processes on implicit measures, such as the Implicit Association Test
. In 2008, Gawronski's research received widespread attention in the popular media with a study that predicted future decisions of undecided voters by means of an Implicit Association Test
(conducted in collaboration with Silvia Galdi and Luciano Arcuri at the University of Padova, Italy).
, and the 2007 Early Researcher Award from the Ontario Ministry of Research and Innovation. In 2009, he was named Faculty Scholar by the University of Western Ontario
in recognition of outstanding contributions in research, teaching, and service. From 2009 to 2011, he served as Associate Editor of the Journal of Personality and Social Psychology
.
Gawronski, B., & Strack, F. (Eds.). (in press). Cognitive consistency: A fundamental principle in social cognition. New York: Guilford Press.
Deutsch, R., Gawronski, B., & Strack, F. (2006). At the boundaries of automaticity: Negation as reflective operation. Journal of Personality and Social Psychology, 91, 385-405.
Galdi, S., Arcuri, L., & Gawronski, B. (2008). Automatic mental associations predict future choices of undecided decision-makers. Science, 321, 1100-1102.
Gawronski, B., & Bodenhausen, G. V. (2005). Accessibility effects on implicit social cognition: The role of knowledge activation and retrieval experiences. Journal of Personality and Social Psychology, 89, 672-685.
Gawronski, B., & Bodenhausen, G. V. (2006). Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. Psychological Bulletin, 132, 692-731.
Gawronski, B., & Bodenhausen, G. V. (2007). Unraveling the processes underlying evaluation: Attitudes from the perspective of the APE Model. Social Cognition, 25, 687-717.
Gawronski, B., & Bodenhausen, G. V. (2011). The associative-propositional evaluation model: Theory, evidence, and open questions. Advances in Experimental Social Psychology, 44, 59-127.
Gawronski, B., LeBel, E. P., & Peters, K. R. (2007). What do implicit measures tell us? Scrutinizing the validity of three common assumptions. Perspectives on Psychological Science, 2, 181-193.
Gawronski, B., Peters, K. R., Brochu, P. M., & Strack, F. (2008). Understanding the relations between different forms of racial prejudice: A cognitive consistency perspective. Personality and Social Psychology Bulletin, 34, 648-665.
Gawronski, B., Rydell, R. J., Vervliet, B., & De Houwer, J. (2010). Generalization versus contextualization in automatic evaluation. Journal of Experimental Psychology: General, 139, 683-701.
Gawronski, B., & Strack, F. (2004). On the propositional nature of cognitive consistency: Dissonance changes explicit, but not implicit attitudes. Journal of Experimental Social Psychology, 40, 535-542.
Hofmann, W., Gawronski, B., Gschwendner, T., Le, H., & Schmitt, M. (2005). A meta-analysis on the correlation between the Implicit Association Test and explicit self-report measures. Personality and Social Psychology Bulletin, 31, 1369-1385.
Sherman, J. W., Gawronski, B., Gonsalkorale, K., Hugenberg, K., Allen, T. J., & Groom, C. J. (2008). The self-regulation of automatic associations and behavioral impulses. Psychological Review, 115, 314-335.
Biography
Bertram Gawronski graduated in 1995 with a B.A. in Philosophy from the University of WürzburgUniversity of Würzburg
The University of Würzburg is a university in Würzburg, Germany, founded in 1402. The university is a member of the distinguished Coimbra Group.-Name:...
, Germany. In 1998, he completed a M.A. in Philosophy at the Free University of Berlin
Free University of Berlin
Freie Universität Berlin is one of the leading and most prestigious research universities in Germany and continental Europe. It distinguishes itself through its modern and international character. It is the largest of the four universities in Berlin. Research at the university is focused on the...
, Germany, and in 2001 a Ph.D. in Psychology at the Humboldt University of Berlin
Humboldt University of Berlin
The Humboldt University of Berlin is Berlin's oldest university, founded in 1810 as the University of Berlin by the liberal Prussian educational reformer and linguist Wilhelm von Humboldt, whose university model has strongly influenced other European and Western universities...
, Germany. From 2002 to 2004, Gawronski worked as a Post-Doctoral Fellow with Galen Bodenhausen in the Department of Psychology at Northwestern University
Northwestern University
Northwestern University is a private research university in Evanston and Chicago, Illinois, USA. Northwestern has eleven undergraduate, graduate, and professional schools offering 124 undergraduate degrees and 145 graduate and professional degrees....
in Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
, Illinois, U.S.A.. In 2004, he accepted a position as Assistant Professor at The University of Western Ontario in London, Ontario
London, Ontario
London is a city in Southwestern Ontario, Canada, situated along the Quebec City – Windsor Corridor. The city has a population of 352,395, and the metropolitan area has a population of 457,720, according to the 2006 Canadian census; the metro population in 2009 was estimated at 489,274. The city...
, Canada, where he was awarded a Canada Research Chair in 2005. He was promoted to the rank of Associate Professor in 2008 and to the rank of Full Professor in 2010.
Research
Gawronski's research investigates the mental processes underlying social judgments and behavior, paying particular attention to the interaction of automatic and controlled processes. Gawronski's most influential work includes the Associative-Propositional Evaluation Model (APE Model; developed in collaboration with Galen Bodenhausen), a dual process theoryDual process theory
In psychology, a dual process theory provides an account of how a phenomenon can occur in two different ways, or as a result of two different processes. Often, the two processes consist of an implicit , unconscious process and an explicit , conscious process...
that addresses the relation between explicit and implicit attitudes, and the Quadruple-Process Model (Quad-Model; developed in collaboration with Frederica Conrey, Jeffrey Sherman, Kurt Hugenberg, and Carla Groom), a mathematical model
Mathematical model
A mathematical model is a description of a system using mathematical concepts and language. The process of developing a mathematical model is termed mathematical modeling. Mathematical models are used not only in the natural sciences and engineering disciplines A mathematical model is a...
that allows researchers to quantify the impact of qualitatively distinct mental processes on implicit measures, such as the Implicit Association Test
Implicit Association Test
The Implicit Association Test is a measure within social psychology designed to detect the strength of a person's automatic association between mental representations of objects in memory. The IAT was introduced in the scientific literature in 1998 by Anthony Greenwald, Debbie McGee, and Jordan...
. In 2008, Gawronski's research received widespread attention in the popular media with a study that predicted future decisions of undecided voters by means of an Implicit Association Test
Implicit Association Test
The Implicit Association Test is a measure within social psychology designed to detect the strength of a person's automatic association between mental representations of objects in memory. The IAT was introduced in the scientific literature in 1998 by Anthony Greenwald, Debbie McGee, and Jordan...
(conducted in collaboration with Silvia Galdi and Luciano Arcuri at the University of Padova, Italy).
Honors and awards
Gawronski is recipient of the 2008 Charlotte-and-Karl-Bühler Prize from the German Psychological Society, the 2007 Early Career Award from the International Social Cognition Network, the 2006 Theoretical Innovation Prize from the Society for Personality and Social PsychologySociety for Personality and Social Psychology
The Society for Personality and Social Psychology is an academic society for personality and social psychologists with over 4500 members worldwide. SPSP serves as Division 8 of the American Psychological Association and publishes the journals Personality and Social Psychology Bulletin and...
, and the 2007 Early Researcher Award from the Ontario Ministry of Research and Innovation. In 2009, he was named Faculty Scholar by the University of Western Ontario
University of Western Ontario
The University of Western Ontario is a public research university located in London, Ontario, Canada. The university's main campus covers of land, with the Thames River cutting through the eastern portion of the main campus. Western administers its programs through 12 different faculties and...
in recognition of outstanding contributions in research, teaching, and service. From 2009 to 2011, he served as Associate Editor of the Journal of Personality and Social Psychology
Journal of Personality and Social Psychology
The Journal of Personality and Social Psychology is a monthly psychology journal of the American Psychological Association. It is considered one of the top journals in the fields of social and personality psychology. Its focus is on empirical research reports; however, specialized theoretical,...
.
Edited Books
Gawronski, B., & Payne, B. K. (Eds.). (2010). Handbook of implicit social cognition: Measurement, theory, and applications. New York: Guilford Press.Gawronski, B., & Strack, F. (Eds.). (in press). Cognitive consistency: A fundamental principle in social cognition. New York: Guilford Press.
Representative Publications
Conrey, F. R., Sherman, J. W., Gawronski, B., Hugenberg, K., & Groom, C. (2005). Separating multiple processes in implicit social cognition: The Quad-Model of implicit task performance. Journal of Personality and Social Psychology, 89, 469-487.Deutsch, R., Gawronski, B., & Strack, F. (2006). At the boundaries of automaticity: Negation as reflective operation. Journal of Personality and Social Psychology, 91, 385-405.
Galdi, S., Arcuri, L., & Gawronski, B. (2008). Automatic mental associations predict future choices of undecided decision-makers. Science, 321, 1100-1102.
Gawronski, B., & Bodenhausen, G. V. (2005). Accessibility effects on implicit social cognition: The role of knowledge activation and retrieval experiences. Journal of Personality and Social Psychology, 89, 672-685.
Gawronski, B., & Bodenhausen, G. V. (2006). Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. Psychological Bulletin, 132, 692-731.
Gawronski, B., & Bodenhausen, G. V. (2007). Unraveling the processes underlying evaluation: Attitudes from the perspective of the APE Model. Social Cognition, 25, 687-717.
Gawronski, B., & Bodenhausen, G. V. (2011). The associative-propositional evaluation model: Theory, evidence, and open questions. Advances in Experimental Social Psychology, 44, 59-127.
Gawronski, B., LeBel, E. P., & Peters, K. R. (2007). What do implicit measures tell us? Scrutinizing the validity of three common assumptions. Perspectives on Psychological Science, 2, 181-193.
Gawronski, B., Peters, K. R., Brochu, P. M., & Strack, F. (2008). Understanding the relations between different forms of racial prejudice: A cognitive consistency perspective. Personality and Social Psychology Bulletin, 34, 648-665.
Gawronski, B., Rydell, R. J., Vervliet, B., & De Houwer, J. (2010). Generalization versus contextualization in automatic evaluation. Journal of Experimental Psychology: General, 139, 683-701.
Gawronski, B., & Strack, F. (2004). On the propositional nature of cognitive consistency: Dissonance changes explicit, but not implicit attitudes. Journal of Experimental Social Psychology, 40, 535-542.
Hofmann, W., Gawronski, B., Gschwendner, T., Le, H., & Schmitt, M. (2005). A meta-analysis on the correlation between the Implicit Association Test and explicit self-report measures. Personality and Social Psychology Bulletin, 31, 1369-1385.
Sherman, J. W., Gawronski, B., Gonsalkorale, K., Hugenberg, K., Allen, T. J., & Groom, C. J. (2008). The self-regulation of automatic associations and behavioral impulses. Psychological Review, 115, 314-335.