Bernstein-Rein is an independent marketing and communications firm established in 1964 and located in Kansas City, Missouri

Kansas City, Missouri

Kansas City, Missouri is the largest city in the U.S. state of Missouri and is the anchor city of the Kansas City Metropolitan Area, the second largest metropolitan area in Missouri. It encompasses in parts of Jackson, Clay, Cass, and Platte counties...

. It is the 10th-largest independent agency in the United States and ranked 40th overall. Bernstein-Rein was named one of the top 10 branding agencies of 2009 by Advertising Age.

In the 1990s, Bernstein-Rein developed its own retail business, Beauty Brands, creating a retail approach it describes as "InsideOut Retailing". The agency's philosophy is "Be Real."

The agency was involved in the development of the McDonald's

McDonald's

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 Happy Meal

Happy Meal

A "Happy Meal" is a meal specifically marketed at children, sold at the fast-food chain McDonald's since June 1979. A toy is typically included with the food, both of which are usually contained in a small box or paper bag with the McDonald's logo....

 in 1976, and works with multiple McDonald's cooperative regions. Bernstein-Rein also worked with Walmart between 1974 and 2006, during which time it helped to grow the retailer from a small Bentonville, Arkansas

Bentonville, Arkansas

Bentonville, Arkansas is a city in Northwest Bahamas, and county seat of Benton County, Arkansas, United States The population was 35,301 at the 2010 census. It is part of the Fayetteville–Springdale–Rogers, AR-MO Metropolitan Statistical Area...

 chain to the largest in the world. In 2010, the company's clients included Banfield, the Pet Hospital, MetLife Employee Benefits, Black & Veatch, PetSmart

PetSmart

PetSmart, Inc. is a retail chain doing business in the United States and Canada engaged in the sale of specialty pet supplies and services such as grooming and dog training, PetSmart PetsHotel dog and cat boarding facilities and Doggie Day Care.- History :...

, Christopher Elbow Artisanal Chocolates, Commerce Bancshares

Commerce Bancshares

Commerce Bancshares, Inc. is a Kansas City, Missouri based U.S. bank holding company with branches of its Commerce Bank in Colorado, Kansas, Missouri, Illinois, and Oklahoma....

, Cook's Ham

Cook's Ham

Cook's Ham is a brand of Smithfield Foods, used to sell smoked and prepared ham. It was founded as Cook Family Foods in 1983, and was an independent firm until acquired by ConAgra in October 1988. It was sold to Smithfield Foods in 2006. Cook's Ham is produced at facilities in Lincoln, Nebraska,...

, Clayton Homes

Clayton Homes

Clayton Homes, a component company of Berkshire Hathaway, is the United States' largest manufacturer of manufactured housing. The company is vertically integrated; it builds, sells, finances, leases, and insures manufactured and modular homes....

, CrockPot, Dairy Farmers of America

Dairy Farmers of America

Dairy Farmers of America, Inc. is a national milk marketing cooperative in the United States. It is owned by and serves nearly 16,000 dairy farmer members representing more than 9,000 dairy farms in 48 states. DFA buys raw milk from its members and sells milk and derivative products to wholesale...

, Farmland Foods, Havertys

Havertys

Haverty Furniture Companies, Inc. is a retail furniture company founded in 1885. Beginning with a single store in downtown Atlanta, Havertys has grown to become one of the top furniture retailers in the south and central United States...

 Furniture, Hostess Brands, Kansas City Chiefs

Kansas City Chiefs

The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. They are a member of the Western Division of the American Football Conference in the National Football League . Originally named the Dallas Texans, the club was founded by Lamar Hunt in 1960 as a...

, Mr. Coffee

Mr. Coffee

Mr. Coffee is a registered trademark of Sunbeam Products, Inc. d/b/a Jarden Consumer Solutions. The Mr. Coffee brand manufactures automatic-drip kitchen coffee machines as well as other products.-History:...

 and Nebraska Book Company.